
Sahara, Dayton’s and Tanya Tucker Return
Periodically, we look at some of the new versions of old brands. A few revivals this summer: The Sahara Casino brand is back. It had become the SLS Las Vegas, only... Read more.

The Valuable Legacy and Brand of Harland & Wolff Shipmakers
BELFAST – Of the great shipbuilders and shipbuilding names of the world, Harland & Wolff is perhaps the best known. In its era, it was the Boeing of shipbuilders.... Read more.

NASA Astronaut Space Brands of the Apollo 11 Era
The quintessential product advertising was Tang, but there were other products that hitched onto Apollo and NASA, even though NASA did not have a specific promotional... Read more.

FAO Schwarz Brand Reinvented in Airports, Beijing
The toy store brand FAO Schwarz is back, nationally. In lots of places, including middle-market airports. At airports, the retailer is a licensed boutique for travelers,... Read more.

Bring HP Sauce Back to the U.K. for Greater Profits
There are few foods more indicative of a place, and amenable to high margins, than food sauces. Sauces are the ultimate example of a profit-making brand of food.... Read more.

Seald Sweet Celebrates Grower History
Seald Sweet is promoting its history for its 110th year. MORE HERE... Read more.

Cream of Kentucky, Jawa, Among Newest Crop of Brand Revivals
The whirlwind of newly revived brands continues. A number of very interesting classics have returned, many with great potential. Just to name a few: Jawa Bicycles: In... Read more.

Stouffer’s Pizza History: Special 40 Year Anniversary
Stouffer’s Pizza. The pizza that’s not always in the pizza aisle. The pizza that’s not really a pizza. The pizza that has the weirdest and most... Read more.

Sportswear Brand Jack Tar Togs Relaunched
SARASOTA – The brand Jack Tar Togs, which helped to popularize the sailor suit for American youths and women for most of the 20th century, has returned. The... Read more.

Hydrox Maker Files FTC Case Against Oreo
Leaf Brands is the maker of a number of revived brands, including Farts Candy, Astro Pops, tart n’ tinys , Wacky Wafers, Bonkers! and David’s “Beyond Gourmet” jelly... Read more.