Goodbye Evinrude. Goodbye Middle Class Boating
STURDEVANT, Wisc. – Blame it on COVID-19? And say goodbye to another glorious piece of America. This time it is the Evinrude outboard motor, since 1907 a ... Read more.
CBS Brings Back Movies on Network TV
May 3, CBS is bringing back movies. Precisely CBS Sunday Night at the Movies. CBS announced plans to bring back Sunday movies featuring five films from their si... Read more.
Eastern Airlines Flies Again
NEW YORK – The Eastern Airlines brand is taking another trip. Eastern was once once of the best-known carriers in the U.S., filing for bankruptcy in 1991.... Read more.
White House Worthy Dolly Madison Cakes
The mid to late 20th century was the era of mass marketed snack cakes; national brands like Hostess were the best-known, but there were others including Drake&#... Read more.
Company Brands, Trademarks and Product Brands
Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the p... Read more.
Babe Ruth’s Watch Brand Benrus is Back, Again
The historic U.S. watch brand Benrus has a new owner, and a new lease on life, after a failed revival by a Rhode Island entrepreneur. Investor Michael Sweeney, ... Read more.
Mark the New GM Hummer Revival as Model
While the Humvee is still very much in use and production, its successor vehicle is the very different Joint Light Tactical Vehicle, a product of Oshkosh Corpor... Read more.
Chinese Morris Van Set To Return
The idea of reviving the brand fits well with a continued interest in the antique car brands of the U.K. While many United States brands have died, Chinese and ... Read more.
Sahara, Dayton’s and Tanya Tucker Return
Periodically, we look at some of the new versions of old brands. A few revivals this summer: The Sahara Casino brand is back. It had become the SLS Las Vegas, o... Read more.
The Valuable Legacy and Brand of Harland & Wolff Shipmakers
BELFAST – Of the great shipbuilders and shipbuilding names of the world, Harland & Wolff is perhaps the best known. In its era, it was the Boeing of s... Read more.