Razzles History: Novel Chew Invented by Brethren Chemist
A candy that is first candy, and then gum, is a special kind of Wonka-like experience. Not Wonka-like because of its provenance, but because of its ambition. Razzles... Read more.
Lenox: Emblem of American Christmas Dinners
This could be good time for Lenox, and all things American. When the virus goes, people will want to have the family over for a large dinner. And in a time when... Read more.
It’s a Fifth: Expecting Truist with Banks of America
It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands... Read more.
Returns: Tower Records, Curry Paxton, Longaberger
If the U.K. was once known as a nation of shopkeepers, perhaps we might say that the U.S. and the U.K. can now be known as the nations of e-commerce sites. In this... Read more.
Secret Trick: Brush Up Your Oldest Brands
Even if a venerable brand is beloved, companies still need to continue to invest in the product’s brand story. Such is the case with the key brands of Procter... Read more.
DieHard Lives in New Bruce Willis Ad
DieHard, the former Sears brand, is back at Advance Auto stores across the nation. A DieHard commercial ran on the recent Packers/ Tampa Bay game, taking characters... Read more.
Briefly: Camp Beverly Hills, Gateway, Ampol and Wagoneer
LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store... Read more.
WGBH Zooms Its Storied Brand
BOSTON – WGBH is the most noted high-culture brand in the United States. Yesterday, they changed their logo to a cutesy, street nickname, GBH. WGBH’s... Read more.
Goodbye Evinrude. Goodbye Middle Class Boating
STURDEVANT, Wisc. – Blame it on COVID-19? And say goodbye to another glorious piece of America. This time it is the Evinrude outboard motor, since 1907 a part... Read more.
CBS Brings Back Movies on Network TV
May 3, CBS is bringing back movies. Precisely CBS Sunday Night at the Movies. CBS announced plans to bring back Sunday movies featuring five films from their sister... Read more.