Tampa’s Tamiami Repair & Rebuild Corridor
TAMPA – Repair businesses were once a backbone of a small-town economy. If Main Street was the front-facing retail and public end of the local business ec... Read more.
Remembering William Schallert, Milton the Toaster
rankly, there is alot of good inside Kellogg’s Pop-Tart Pastries, but the real good was the man inside, Milton the Toaster. Milton was a friend. A buddy. ... Read more.
Razzles History: Novel Chew Invented by Brethren Chemist
A candy that is first candy, and then gum, is a special kind of Wonka-like experience. Not Wonka-like because of its provenance, but because of its ambition. Ra... Read more.
Lenox: Emblem of American Christmas Dinners
This could be good time for Lenox, and all things American. When the virus goes, people will want to have the family over for a large dinner. And in a time when... Read more.
It’s a Fifth: Expecting Truist with Banks of America
It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks bran... Read more.
Returns: Tower Records, Curry Paxton, Longaberger
If the U.K. was once known as a nation of shopkeepers, perhaps we might say that the U.S. and the U.K. can now be known as the nations of e-commerce sites. In t... Read more.
Secret Trick: Brush Up Your Oldest Brands
Even if a venerable brand is beloved, companies still need to continue to invest in the product’s brand story. Such is the case with the key brands of Pro... Read more.
DieHard Lives in New Bruce Willis Ad
DieHard, the former Sears brand, is back at Advance Auto stores across the nation. A DieHard commercial ran on the recent Packers/ Tampa Bay game, taking charac... Read more.
Briefly: Camp Beverly Hills, Gateway, Ampol and Wagoneer
LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first sto... Read more.
WGBH Zooms Its Storied Brand
BOSTON – WGBH is the most noted high-culture brand in the United States. Yesterday, they changed their logo to a cutesy, street nickname, GBH. WGBH’... Read more.