Brand Storefronts Compared To Web Pages
NEW YORK – It’s a really cool blogpost. Blue Fountain Media put together a comparison of bricks vs. clicks. It’s a list of storefronts on the web... Read more.
Brand Revivals Need ‘Plausible Chronology’ and Timeline: Commentary
The ideas of branding and brand revival follow closely the ideas of historic preservation. There is outright restoration (making an exact copy), renovation (taking... Read more.
Bring Back Pacquin Hand Cream
One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut... Read more.
Pillsbury Spritz Air Freshener, Bad Brand Extension
It’s official. We found it. The worst brand extension ever. It’s the Pillsbury Spritz Collection, on sale now at your neighborhood Dollar Tree, right... Read more.
Would Nabisco Go Better With Coke?
As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft,... Read more.
Marfak Lubrication, Mr. Harcum, and Walter Dorwin Teague
One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oil,... Read more.
Anchor-Hocking, Made in America
Glassware is the perfect thing to buy American. Much of the production can be automated, and just-in-time demands can make American manufacture more competitive.... Read more.
The Lucy Rule: Time Habits Critical to Media Brands, Most Brands
Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit,... Read more.
The Fort Worth Ranch Style Beans Explosion
We got a call from actor Jeffery Jones (no not the one in Ferris Bueller) who told us a story about Ranch Style Beans, and the Ranch Style Beans Factory, in Fort... Read more.
Ram, the Spin-Off Dodge Brand
AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the least,... Read more.