The Lucy Rule: Time Habits Critical to Media Brands, Most Brands
Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit,... Read more.
The Fort Worth Ranch Style Beans Explosion
We got a call from actor Jeffery Jones (no not the one in Ferris Bueller) who told us a story about Ranch Style Beans, and the Ranch Style Beans Factory, in Fort... Read more.
Ram, the Spin-Off Dodge Brand
AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the least,... Read more.
Fight Over Woolworth Legacy In U.K.; Brand Forgotten In U.S.
In the UK, companies are fighting over the legacy of Woolworth’s, which was thought to be dead. Not only has the name brand Woolworth’s been purchased... Read more.
Bank of Melbourne Might Return as Brand
The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online is... Read more.
History of Rubber Company Sneakers, and Jack Purcells
Jack Purcells are one sharp looking shoe, and they make us remember the era of the rubber company sneaker. Jack Purcell was a Canadian badminton player; I always ... Read more.
History of Dill’s Best and Dill’s Pipe Cleaners
One of the oldest extant American tobacco brands is Dill’s. J.G. Dill was once a great Virginia tobacco company, known worldwide for its Dill’s Best... Read more.
New 2010 Edition of Patent, Trademark, and Copyright Laws
ARLINGTON – All statutory changes enacted through November 1, 2009 that affect U.S. intellectual property law are covered in the 2010 Edition of Patent, Trademark... Read more.
Andy Warhol and His Favorite Brands
The sale last fall of an Andy Warhol silkscreen for a record $43 million reminded of the power of brands in his art. What are the values of many of the brands that... Read more.
A Great Look at Cat’s Paw
BrandlandUSA reader, Bill O’Neill of the St. Louis firm of Senniger Powers LLP, alerted us to this image from a 1930’s Cat’s Paw package. It was... Read more.