England. Fight for Cadbury; Give Kraft the Augustus Gloop Treatment
So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury... Read more.
Disappearing Colonial Bread a Sign of Times
Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee... Read more.
Grocery Brands and Products Our Readers Miss
Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy.... Read more.
Hennessy Mess with Rampage of Its Brand
As celebrity culture has become more trashy, so has the risk for the consumer and luxury brands associated with those stars. The most recent example? The Hennessy... Read more.
Use WordPress to Build Your Legacy Brand
Building your brand name used to be about running commercials. No longer. Today, with new technology, you still need to run commercials and do in-store, and all... Read more.
GM’s Dead Brands: One in Six Sales
We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing... Read more.
Guillow’s Classic Balsa Wood Airplanes
WAKEFIELD, Mass. – There are few toys more American than a balsa wood plane. And the great manufacturer of those model planes is the Paul K. Guillow Company.... Read more.
Woman’s Exchange Brands and Entrepreneurship
We are fascinated by the whole idea of the woman’s exchange movement, which started in the 1830s to allow “nice” women to sell goods on consignment... Read more.
P&G: Fix What’s Under the Hood
20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song,... Read more.
History of Dritz, a Great Sewing Brand
At home, in a sewing kit, I noticed a handy little brand many have forgotten is still around. Dritz. It’s part of the great pantheon of sewing brands, some... Read more.