Keep Johnnie Walker In Kilmarnock Scotland
KILMARNOCK, SCOTLAND – Great brands are associated with a place. This is true even more with alcohol other products that have elastic demands. The place of... Read more.
Interview: Singer Songwriter Jake Holmes, America’s Most Memorable Jingle Writer
NEW YORK – Jake Holmes perhaps has had as much influence on American music as any other singer songwriter, but unless you are a devotee of early 1970s rock... Read more.
Hungry for Horne’s on the Highway
PORT ROYAL, VIRGINIA – When you think roadside, you think Stuckey’s and Horne’s. Both were the roadside rest stops; before the government got in... Read more.
Advertising Behind a Bicycle and Modern Signboard Ad Ideas
Advertisers and agencies get so obsessed with technology in advertising that we forget that there is still effective analog advertising. One such concept is Sarasota’s... Read more.
Delta: Use the Northwest Airlines Brand Or Lose It
It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped the... Read more.
America’s Eight Greatest Sunscreen Brands
Amazon.com WidgetsIt’s summer. You go to the beach. There is that SMELL. What smell is it? Coppertone smell? Hawaiian Tropic smell? Bain de Soliel? Got to... Read more.
Whatever Happened to Sea & Ski; Once the Nation’s Most Popular Suntan Brand
Sea & Ski has apparently lost its tan, and no one knows where to find it. In the 1960s commercials for the suntan lotion; it was always the more youthful lotion... Read more.
Mobil Guides No More; Bad Move
And remember, it is "fancy" people who buy and recommend stock purchases for others. It is "fancy" people who decide on environmental regulations. It is the "fancy"... Read more.
Pop Tarts Go Pop Art
BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton Morris... Read more.
Reader’s Digest, the First “2.0” Magazine
PLEASANTVILLE – So I am reading Peter Canning’s biography of Dewitt and Lila Acheson Wallace, American Dreamers, and seeing how the Wallaces affected... Read more.