Delta: Use the Northwest Airlines Brand Or Lose It
It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped the... Read more.
America’s Eight Greatest Sunscreen Brands
Amazon.com WidgetsIt’s summer. You go to the beach. There is that SMELL. What smell is it? Coppertone smell? Hawaiian Tropic smell? Bain de Soliel? Got to... Read more.
Whatever Happened to Sea & Ski; Once the Nation’s Most Popular Suntan Brand
Sea & Ski has apparently lost its tan, and no one knows where to find it. In the 1960s commercials for the suntan lotion; it was always the more youthful lotion... Read more.
Mobil Guides No More; Bad Move
And remember, it is "fancy" people who buy and recommend stock purchases for others. It is "fancy" people who decide on environmental regulations. It is the "fancy"... Read more.
Pop Tarts Go Pop Art
BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton Morris... Read more.
Reader’s Digest, the First “2.0” Magazine
PLEASANTVILLE – So I am reading Peter Canning’s biography of Dewitt and Lila Acheson Wallace, American Dreamers, and seeing how the Wallaces affected... Read more.
Rit Dye Keeps Teens Entertained
Last weekend, the teens were in the yard getting ready for church camp. They had to get a LOOK together. And what did they decide to do? Head on over to the store... Read more.
Ten Reasons The Century Plaza in L.A. Can Be Preserved
LOS ANGELES – One of the great modern hotels, The Century Plaza, is potentially going to be demolished. I say potentially because the owner, developer Michael... Read more.
Visit John Deere Headquarters In Moline
Most companies don’t want average people in their headquarters. They say that there are “insurance” reasons they don’t have a display in... Read more.
How to Re-brand Fraternal Groups: Elks Point to New Members
UMATILLA, Florida – Saw it with my own eyes. The Elks, that would be the Benevolent Order of Elks, are recruiting members and advertising themselves with Yahoo... Read more.