Old London Melba Toast, WASP Cocktail Snack
One of the genius Partridge Family episodes was when Shirley Partridge met up with a millionare man who had made a fortune in Melba toast. Lucky for us, you can... Read more.
Protecting Old Brands in China
BEIJING – Do the Chinese understand brands better than the U.S.? In some ways, yes. The Chinese interest in American brands, it is hoped, will help preserve... Read more.
Taster’s Choice No Longer a Top Choice
We still get confused by the nomenclature of Nescafe Taster’s Choice. There are really two products, Nescafe and Taster’s Choice and they should only... Read more.
Ronald McDonald, a Powerful American Icon
McDonald’s (NYSE: MCD) knows what it is doing. How do I know? I saw Ronald McDonald in action, first hand, when Ronald McDonald made a visit to our local Sarasota... Read more.
Wasted Telecom Brands Like GTE and Cingular
In the afternoon, on walks in Sarasota, I often see remnants of the old GTE, or General Telephone and Electronics. The name and logo appears on manhole covers, telephone... Read more.
Brands of Toaster Pastries
While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in the... Read more.
Eight Stupidest Branding Practices
Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a... Read more.
Bennigan’s Lives Through Licensing
LOS ANGELES – Global Icons, the brand merchandising agency, said in a press release that it would license Bennigan’s, the restaurant chain. Bennigan’s... Read more.
Devo Band Comes Back, With Old Label Warner Brothers
Hey Mark Mothersbaugh. Bring out the Minimoog, and start out the set by flashing a Warner Records logo behind the stage. Whip it. Step on a crack. Devo, that red-topped... Read more.
England. Fight for Cadbury; Give Kraft the Augustus Gloop Treatment
So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury... Read more.