History of Plastic ReaLemon & Inventor Irvin Schwartzberg
The big question on Bill Bennett’s Morning in America radio program today was “Do they still make those lemon juice squeezers that are shaped like lemons?”... Read more.
What’s Shaking at the New Shakey’s Pizza
Who wants to go to Shakey’s Pizza? If you were of a certain generation, everyone did. My personal memory is of a pizza parlor on Virginia Beach Boulevard near... Read more.
The Genius of 77 WABC; Could Other Stations Mine Their History?
What to do when you have a good brand, but then the market changes and technology changes, and the old brand can no longer exist? You do what the New York radio... Read more.
Wheaties Classic Box Reintroduced by Big G
What to do when you have a great, old brand with a great history and you need a new trick? Release a classic version of the product. That’s just what Golden... Read more.
What to do about Steuben Glass?
Old venerable brand. Unionized workers. Well-known. Losing money. First-rate products. Legendary brand allure. Icon. Such is the case with Corning subsidiary, Steuben... Read more.
What Happened to the General Foods Brand?
General Foods, the company founded by Clarence Birdseye, inventor of frozen foods, and C.W. Post, creator of Postum, is no longer around. When General Foods merged... Read more.
Venerable Hockey Brands With Puck and Pluck
We found a great thread on defunct or forgotten hockey brands on the website goaliestore.com. It is a good exercise to go looking to fan boards to find brands that... Read more.
JetBlue Restores Saarinen’s TWA Flight Center
Anyone who loves aviation will be happy to know that JetBlue’s restoration of the TWA Flight Center, also known as Terminal 5, is moving along nicely, and... Read more.
We’re Beaming For Serro Scotty Trailers
When one thinks of vintage travel trailers, Airstream always comes to mind. That company has mined its history so much that a new version of a classic Airstream... Read more.
Garanimals Are Back. At Wal-Mart.
Easy to Pair. Fun to Wear. That’s the simple premise of Garanimals. And they are back this February 2008 at Wal-Mart. It’s the perfect brand to bring... Read more.