Cadbury Brings Back Wispa; Lesson for Macy’s and Marshall Field’s
The British candy bar Wispa is back. It was a result of an online campaign by fans, all led by the very notable Alan Simonds website called bringitback.eccleswe... Read more.
Why NCL/Apollo Needs the French Lines and United States Lines
Apollo Management of New York has sunk $1 billion into NCL Corp. Ltd., or Norwegian Cruise Line. Apollo, known for turnarounds, has an opportunity on its hands ... Read more.
The solution for Radio Shack’s problems
The news on RadioShack Corp. is not good. Sales are down in the current quarter by 15 percent, and the Fort Worth, Texas retailer has closed hundreds of stores.... Read more.
The Columbia Records Brand Identity
What do Cheryl Lynn, Bruce Springsteen, Barbra Streisand, Ralph Stanley and Tony Bennett have in common? It’s Columbia Records, one of the greatest brand name... Read more.
Bring Back Morton Honey Buns
Morton's (though the packaging said Morton) was encyclopedic in its frozen grocery offerings, and each package, at least in the 70s, was stylish. (Pictured abov... Read more.
BrandlandUSA’s 100 Dead Brands To Bring Back
Below is a list of the best American brands that are no more. These are but a few, but we know there are hundreds more regional and niche brands that are no mor... Read more.
Brand Sleuthing Psssssst at Walgreen’s
Some stores can be brand archeology exhibits. While market researchers admire Vermont Country Store, of course, another is Walgreen’s, if only because it ... Read more.
Howard Johnson’s To Return?
Are Howard Johnson’s subliminally seductive clam strips returning to a hotel coffee shop near you? Could it be that HoJo has momentum?We talked to the edi... Read more.
F. W. Woolworth’s: July 2007 Dead Brand of The Month
While Woolworth is still alive in Mexico, Bahrain, Oman, South Africa, the U.K. and Germany, Americans have had to go to eBay to get anything related to Woolwor... Read more.
Six Rules of Company, not Product Brands
If ever there was a reason to stick with a strange logo no matter what, take a look at this Nabisco logo, pictured above. It is from the side of a warehouse in ... Read more.