This came in the mail with the Shell Oil bill, as an offer for Shell cardmembers from United Marketing Group LLC. It’s a brand extension of that dime store cologne, English Leather. We’re all for brand extensions, and who can argue against extracting a bit of revenue out of anMORE HERE
TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the release of two products for the American market, Salonpas Pain Relief Patch and Salonpas Arthritis Pain. Hisamitsu, founded in 1847, introduced the original SALONPAS patch in 1934 and their productsMORE HERE
NEW YORK – The news that Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market revealed a brand strategy, the brand think tank. Estee Lauder calls it their brand think tank called Beauty Bank. BeautyBank is the entrepreneurial think tankMORE HERE
One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut company Pacquin-Lester, later known as Leeming-Pacquin. Leeming, of course, made Hai Karate, so it was sort of a wacky-hip company. Currently, theMORE HERE
20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men goingMORE HERE
Last Friday, during the gut-wrenching (literally) Farrah documentary, we got to see the commercial again. Not Farrah shampoo (a Faberge product), nor her Mercury car ad, but Noxzema Shave Cream. We still use Noxzema, thought the plain medicated kind in the white can is hard to find, and not allMORE HERE
When Ascendia Brands went bankrupt, they sold a number of brands to new owners. One of the most storied brands was Dorothy Gray, which sold, with the Tussy deodorant line, for $1 milllion to KCM Brands LLC, according to Reuters. While production has resumed on other Ascendia brands like Mr.MORE HERE
We wonder, wonder, wonder about the disappearance of the brand Charles of the Ritz. This brand was merged into Revlon, and while some of its perfumes still survive, the Charles of the Ritz brand does not. Customers on BrandlandUSA continue to search for the Revenesence brand, which was a sortMORE HERE
LOS ANGELES – Johnson Products, makers of Ultra Sheen and other African-American haircare products, will again be an independent company. Procter & Gamble (NYSE: PG) announced the sale of its Johnson Products Company to a company named RCJP Acquisition, Inc., a newly formed independent entity comprised of Los Angeles-based privateMORE HERE
DOWNERS GROVE, Ill. – Sara Lee Corporation (NYSE:SLE) said it would possibly sell its International Household & Body Care business after receiving “expressions of interest” from possible buyers. The company has some classic low growth brands, including Kiwi shoe polish and Brylcreem hair goop. Both could very interesting brands ifMORE HERE