Polariod One Step

MINNEAPOLIS –It may not be the ideal way for a great brand to come back from the dead, but it works. Polaroid, founded in 1937 and one of the great 20th century brands, has been reinvented. The company went bankrupt in 2001, and exited the production of its instant filmMORE HERE

There are only a few legacy electronics companies that still operate under their own brand; great names like Sperry, Burroughs, Hallicrafters and such have been merged into other companies or disappeared. Thankfully, Motorola (NYSE: MOT) is still around, though the company appears to be drifting. One great name that hasMORE HERE

Polariod One Step

Europeans are trying to bring back Polaroid and its SX-70 instant film. This points up a very important idea in brand preservation, namely that it is important to keep something continuous going as it is hard to start something completely from scratch. Today, as companies morph and change, it isMORE HERE

Radio Shack has put out an RFP for their advertising account. One bit of Andrew McMains’ story caught our eye: Online shopping, per the RFP, has not only made consumers more price sensitive, but has commoditized the customer service provided by Radio Shack because questions can be answered online. WhileMORE HERE