This fashion house was named for Norman Norell, the famous American fashion designer and movie designer most famous for dressing Gloria Swanson. Norman Norell died in 1972 and his brand lives on in a perfume, Norell, but the fashion brand does not. A 1997 revival was tried, but it never
We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist.
The venerable prep brand Duck Head is for sale. Duck Head became a private label brand sold at Tennessee-based Goody’s Family Clothing. The bankruptcy of the company has put the brand up for sale, according to Gabe Fried, principal of Needham Heights, Mass-based Streambank LLC. Wrote Fried on Linked in:
How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising and Brand Management discussion board. The points discussed the Jack Murphy brand, which is a 1922 heritage brand from Ireland that is eyeing the
From Flicker Vintage Review What’s fun about the new Vassarette ad campaign is that the Vassarette brand is one of the oldest bra brands in the United States. Vassarette’s new ad campaign includes the Vassarettes, a group of women not afraid to play rock in their bras. Vassarette was once