Tretorn. The Swedish brand still has that country club allure, made even more exotic by the fact that they are still a bit hard to find in U.S. stores, though now seem to be reappearing. Above, an old commercial for the brand that seems to date from a 1990s revival
This fashion house was named for Norman Norell, the famous American fashion designer and movie designer most famous for dressing Gloria Swanson. Norman Norell died in 1972 and his brand lives on in a perfume, Norell, but the fashion brand does not. A 1997 revival was tried, but it never
We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist.
The venerable prep brand Duck Head is for sale. Duck Head became a private label brand sold at Tennessee-based Goody’s Family Clothing. The bankruptcy of the company has put the brand up for sale, according to Gabe Fried, principal of Needham Heights, Mass-based Streambank LLC. Wrote Fried on Linked in: