The new Starbucks logo has removed the word Starbucks. Many do not get it. We talked to a veteran branding executive, Allen Adamson of the New York office of Landor Associates, to get some insights. BrandlandUSA: What do you think about the changes?Adamson: The changes strengthen Starbucks’ branding. They make
ST. PETERSBURG – Across the U.S., you can sometimes find a one-off restaurant that was once a larger chain. Call them the broken chain retailers. When a retail or restaurant chain falls apart, the company infrastructure that at one time enforced the rules and helped promote the chain goes away.