General Foods, the company founded by Clarence Birdseye, inventor of frozen foods, and C.W. Post, creator of Postum, is no longer around. When General Foods merged with Kraft, the General Foods got lost. That is too bad. Because Kraft is a fine name, but we associate that with dairy foods.MORE HERE
It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because of consumer pressure. One fan sites relating to a bad decision is Bovril. In 2004, Unilever removed beef from the productMORE HERE
There have been rumblings from anonymous BrandlandUSA readers that Kraft Pizza Dinners from Canada are being smuggled across the border to the U.S. The apparent reason? They are no longer sold in the U.S. Sorry for the crummy lo-res jpeg at right but its all there was. There is oneMORE HERE
While we have a certain nostalgia toward old spice containers, the new promotion for McCormick has BrandlandUSA intrigued. For anything that asks the average kitchen warrior to dissect the packaging of a spice container has to be good. McCormick’s premise is simple. The spice you might have in the kitchenMORE HERE
Morton’s (though the packaging said Morton) was encyclopedic in its frozen grocery offerings, and each package, at least in the 70s, was stylish. (Pictured above is an old Look magazine ad from 1969, before a 70s super-graphic redesign.) There were Morton Pot Pies, Morton Creme Pies, Morton Cinnamon Rolls. Morton Honey Buns came four to a package, and there was so much sugar on each that when you pulled the buns out, the sugar frosting was all over the package and the four came out like a brick. MORE HERE