The idea behind a brand is to turn a commodity into a special thing. And what is more commodity than concrete; concrete is cement and sand, right? Such was the genius of Gene Winchester, who created Quikrete brand concrete mix in 1952 in Columbus, Ohio. Now headquartered in Atlanta, theMORE HERE
Boston papers are reporting the sad news. Brigham’s is closing its last store in Boston. The ice cream company has been an icon of Boston since 1924, and locals and tourists have seen it as a part of the Boston identity. It’s a great regional brand, and much beloved. TheMORE HERE
NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards honor the individual achievements of trademark owners and practitioners during the past year. To read more about the contributions of this year’s winners, please visit www.inta.org/go/VSA09. The President’s Award isMORE HERE
We still get confused by the nomenclature of Nescafe Taster’s Choice. There are really two products, Nescafe and Taster’s Choice and they should only be next to each other in the aisle, not in the same jar. Today, there is Nescafe Taster’s Choice, and it doesn’t seem right. Nescafe pleasesMORE HERE
We write the history of toaster pastries at BrandlandUSA. Or are they tarts? Please take tarts while tarts are passing. Though you can’t take any Toastettes as they aren’t making them any more.MORE HERE
WASHINGTON – The Department of Commerce’s United States Patent and Trademark Office and the African Regional Intellectual Property Organization will work on joint intellectual property issues. Under Secretary of Commerce for Intellectual Property David Kappos and Director General of ARIPO Dr. Gift Huggins Sibanda signed an agreement to work togetherMORE HERE
Do you like Pepsi? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
KILMARNOCK, SCOTLAND – Great brands are associated with a place. This is true even more with alcohol other products that have elastic demands. The place of manufacture adds to the allure of the brand, and that helps build a market for it. You differentiate your liquor product not only byMORE HERE
We do like Holiday Inn at BrandlandUSA.com. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE