As the United States approaches its 250th anniversary—officially the semiquincentennial in 2026—a familiar name in American graphic design has once again been called upon to mark the occasion: Chermayeff & Geismar. In 1976, the firm created what became one of the most patriotic symbols of the 20th century. Their red,MORE HERE
WASHINGTON – The United States Patent and Trademark Office is asking for volunteers to look at future research and changes to the online experience at the USPTO. Volunteers may participate in interviews, questionnaires, usability testing, and focus groups. The site work explored includes searching for patents or trademark information, applyingMORE HERE
MEMPHIS, Tenn. – For its 125th anniversary, International Paper (NYSE: IP) has ditched its 63-old “P tree” logo for a strange boat looking logo that evokes, possibly, a ship, or a bunch of ships with one ship upside down. If it is a tree it is a flat tree, or aMORE HERE
NEW YORK – The asset firm Hilco Streambank will auction the assets of Aiwa Corporation, including its intellectual property and related tangible assets, inventory, related contracts, and eCommerce storefronts, on Oct. 6. The offering includes the registered Aiwa trademarks and domain names, patents, social media accounts, and Amazon and eBayMORE HERE
ALEXANDRIA, VA. – Today, the United States Patent and Trademark Office will celebrate the 75th anniversary of the Lanham Act, the federal statute that established modern U.S. trademark law. On Tuesday, July 27, the USPTO will present an exciting virtual program commemorating the Lanham Act and how the Truman-era law has benefited the country.MORE HERE
BROOMFIELD, Colo. – Crocs, Inc. (NADSAQ: CROX), the footwear company, said in a press release today that it had filed lawsuits against 21 companies alleging infringements of its registered trademarks. The lawsuits, filed in multiple U.S. District Courts, seek monetary damages for violations relating to Crocs’ three-dimensional trademark rights. Defendants namedMORE HERE
Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.MORE HERE
In recent years, there have been a number of retro product re-issues by the original company. But a brand doesn’t have to be from the original company to grab the latent brand equity from a classic product that has been discontinued. One way to grab the brand equity from anotherMORE HERE
ALEXANDRIA – The United States Patent and Trademark Office will host the 2011 National Trademark Expo on October 14-15 at the USPTO’s headquarters in Alexandria, Va. The free two-day event is designed to educate the public about the value of trademarks in the global marketplace. Exhibitors are invited to showcaseMORE HERE
Alexandria, Virginia – The United States Patent & Trademark Office will host a public roundtable discussion to gather input on its Patent and Trademark Depository Libraries. The question? Are they effective in an electronic era, and if so (or not) what is the best future course. The roundtable will beMORE HERE