Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini,MORE HERE
Shaheen made Hawaii-print shirts famous Just a big mahalo to Alfred Shaheen, the man who not only made Hawaiian shirts famous and in the process helped gave Hawaii an identity after statehoood. He died in December. Shaheen was Lebanese, and started making Hawaiian shirts just after World War II. ItMORE HERE
Above, some Cascara pills from A.H. Robins, one of the predecessor companies to Pfizer. Read about the history of Robins in our story on Branding tips from E. Claiborne Robins. We also criticized Pfizer a few months ago, from moving the company from innocent Hai Karate cologne commercials in theMORE HERE
Pfizer’s Wyeth purchase includes remnants of the old A.H. Robins company RICHMOND – The merger between Wyeth and Pfizer got us thinking about the legacy of the Albert Hartley Robins company, better known as A.H. Robins. While the name A.H. Robins is gone, the Robins influence shows in the highlyMORE HERE
Wisdom from the Brady Bunch Auteur, Sherwood Schwartz Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious aboutMORE HERE
The Apple Brand is Larger than Steven Jobs CUPERTINO – So wait, it’s the 25th anniversary of the Macintosh, and the Securities and Exchange Commission is looking into Apple’s (NASDAQ: AAPL) disclosure of Steven Jobs’ illness? Is this the same brilliant S.E.C. that refused to regulate hedge funds, and couldMORE HERE
Michigan Needs a GM Auto Tour A week or so ago, we happened upon a Business Week story about General Motors auctioning off some of its car collection. Some of these items were either flubs or concept cars, and not actually produced. All are fascinating, including a Harley Earl Buick.MORE HERE
So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share. In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. TheyMORE HERE
BEVERLY HILLS – Hilton Hotels Corp. announced Wednesday, Jan. 21 that it would move its headquarters from Beverly Hills to the Washington D.C. area, either the Maryland or Virginia suburbs. As a former Virginian who would love to see Hilton in the Commonwealth, I still think it is a horribleMORE HERE
We just thought this was an amusing brand; we’d love a Silver & Co. airtight case, though we don’t know what we’d use it for. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE