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In: Brand History, Candy
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As folks continue to rent and buy the Johnny Depp/Tim Burton remake of Willy Wonka and the Chocolate Factory, it is hard to imagine a world without Willy Wonka. From the start (and as fictionally conceived by the British author Roald Dahl) Wonka embodies every characteristic a great candy brandMORE HERE

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In: News, Regional Brands
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In our modern age, one of the biggest legacies we will leave is our products and services — the thousands of consumer items and corporate names that run through our lives: the Ukrop’ses and Capital Ones, the Reynolds Wraps and ChapSticks. Those names have evolved through the years. Indeed, theMORE HERE