We think Northwest ought to stay Northwest, and Delta ought to stay Delta, though they can be married. We found this timetable from 2000, and it reminded us how Northwest is a VERY well-known brand in Asia, and valuable brand equity will be lost if Pacific routes are branded asMORE HERE
A photo of an old Balenciaga dress from Marshall Field’s taken at the Marriott’s Blackstone Hotel, now called The Blackstone Renaissance Hotel. It’s from the book Give the Lady What She Wants. As far as we know it is out of print. Fans of the Marshall Field’s department store willMORE HERE
I was talking to a lower-level Circuit City exec in Richmond, Virginia, around 2001-02. He had just left the company. He shall remain nameless, mostly because I can’t remember his name! Wait, back on subject. So I am chatting with this fellow, and ask about the Alan McCullough era atMORE HERE
Those fans of the Marshall Field’s department store will rally again Tuesday, not only to express support for the Field’s name TWO years after Macy’s killed it off, but to celebrate a new book on the iconic Chicago department store. The full story at our main website, www.brandlandusa.com. More atMORE HERE
Those fans of the Marshall Field’s department store will rally again Tuesday, not only to express support for the Field’s name TWO years after Macy’s killed it off, but to celebrate a new book on the iconic Chicago department store. Details and information are at FieldsFansChicago.org. It’s quite amazing thatMORE HERE
Re-reading Peter York’s 1984 book Modern Times, we came to ask the question. Has it come too far? York (real name Peter Wallis), astute author of The Sloane Ranger Handbook, asserted in the chapter “Chic Graphique” that before the sixties, corporate identity was abstract. But with the advent of theMORE HERE
The automotive blog The Truth About Cars by Martin Schwoerer reports that Talbot could return as an inexpensive car marque of Peugeot, perhaps made in Eastern Europe. They didn’t like the idea. We sort of do, but we do think he has raised a valid discussion about the meaning ofMORE HERE
Crocker, the California motorbike company, is back, led by Canadian Michael Schacht. The bikes were built between 1936 and 1942. Folks called them the Duesenberg of motorbikes. It was one of many brands in the U.S., including Vincent and Brough Superior, Indian and Harley. Forbes Life recently featured the brand,MORE HERE
Time for the Moose-e-phant? Or Moose-elephant? A change up for for the Republican brand, home of the pistol packin’ mama of five. Go moose hunting with us! We are migrating to our own website, www.brandlandUSA.com. If you have questions or ideas, please send them to Garland Pollard’s email.MORE HERE
Hmmm. Reading about city and municipal branding, and which brand is better, is totally normative. What is a great city to one is a bad city to others. So we were fascinated to read how city brands were rated by the Saffron European City Brand Barometer. The survey looked atMORE HERE