Now that the Delta/Northwest merger has been completed, the work of re-branding the two airlines begins. Rebranding is needed for obvious reasons; you have two very different airlines, with very different traditions. If Northwest has a midwestern and West Coast feel, Delta is all about the South. Like a SouthernMORE HERE
We found this butter container from 1979 in with some junk. Gotta love the British Rail logo. We are migrating to our main website. Visit our NEWLY updated website www.brandlandusa.com. Questions? E-mail Garland PollardMORE HERE
CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based Soldier Design. Riley founded his own retail store Concepts and held an executive position at Burton Snowboards. Today his independent brand developmentMORE HERE
REDONDO BEACH, Calif. – OK, so this is one of those “head- scratcher” returning brands that we had COMPLETELY forgotten about, and are wondering if this could be true. In February of 2010, there could be a New United States Football League. The old USFL only lived for two seasonsMORE HERE
A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’s the story? I’ve seen Tropical Fruits available but rarely … Hmmm” Yes, you are not imagining things, dear BrandlandUSA Reader. Life Savers are a decliningMORE HERE
NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T5, the new name for the historic landmark (and Eero Saarinen-designed TWA Flight Center) will have 22 food and beverage and 25 retail outlets with aMORE HERE
Thinking about the L.L. Bean Double L Moccasin….. read about them on our main website, www.brandlandusa.com. Questions? E-mail Garland Pollard.MORE HERE
Looking back on the potential demolition of New York’s Hotel Pennsylvania for a fancy new headquarters for Merrill Lynch, my how the tides have turned! Investment banking is a national disgrace, and now must redeem itself. It will take a generation, at least. But the duress on Wall Street hasMORE HERE
We ran across these in the Esquire 35th anniversary edition published in October 1968. They are the L.L. Bean “Double L” moccasins. Basically, they are Bean lace up bluchers with boat soles. Detail oriented preps will of course buy a pair of regular mocs and take them to the cobblerMORE HERE
Baxter of California is one of the enduring men’s skincare brands, a sort of 1960s Keihl’s for California. Founded by Baxter Finley, it was a niche brand that survived in a niche of major national imitators like Old Spice, Nivea for Men, Clinique, Aramis and such. We ran across anMORE HERE