WASHINGTON, D.C. – The Newport Beach, Calif.-based candy maker LeafBrands, seller of the sandwich cookie Hydrox, has asked the Federal Trade Commission to step in to investigate alleged anti-competitive pressure from competitor Mondelez International, maker of Oreo cookies. Leaf Brands, through the firm MoginRubin LLP, has asked the FTC toMORE HERE

CHICAGO – Occasionally, the family of Nabisco brands allows one of its step-children to appear without the familiar Nabisco red shield on the front. This is the recent case with the Mondelez International (NSDQ: MDLZ) product, the Triscuit cracker. Current packaging for the cracker looks much more like a startupMORE HERE

Leaf Brands is the maker of a number of revived brands, including Farts Candy, Astro Pops, tart n’ tinys , Wacky Wafers, Bonkers! and David’s “Beyond Gourmet” jelly beans. It is a tiny company compared to Mondelez, which is the successor company to RJR Nabisco, the maker of Oreos.
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NEWPORT BEACH – Ellia Kassoff, the man behind number of successful brand revivals, is bringing back Hydrox Cookies. The cookies began production again this week. Hydrox was often perceived as the “other” brand of stuffed cookie, Nabisco’s Oreo being more famous most of the 20th century. Hydrox was made byMORE HERE

As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft, and united with Coca-Cola. Our answer? It does have a certain logic, particularly since Coke competitor Pepsico has Frito Lay. That is not to say Kraft wouldMORE HERE

Kraft ditching Nabisco? Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that the company was selling this bag of Wheat Thins without Nabisco in the corner. Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditchedMORE HERE

When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to doMORE HERE