Where is Flair’s ElMarko?
By Garland Pollard
Apparently, the “bold vivid color” of El Marko watercolor markers, made by Flair, were not long lasting enough. The pens have disappeared, though Flair pens survive, made by Newell Rubbermaid’s Paper Mate division.
In 1955, Paper Mate became part of Gillette. The Flair was launched in 1966. Gillette’s Stationary Products Division became part of Newell Rubbermaid in 2000. No word on when El Marko disappeared.
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Tags: Brand History
6 responses so far ↓
1 Matt // Dec 22, 2008 at 4:05 pm
I have a red El Marko permanent marker that I bought in junior high around 1970, I believe. It still works!
2 Will // Jul 6, 2009 at 7:08 am
I sorely miss the old El Marko brand red marker.
I use colored markers to color code the tabs on my manilla file folders. With the old El Marko I got got a nice red color, but it was translucent enough that I could still read what I’d written on the tab. On the other hand, the “Marks-A-Lot” brand, which seems to be the only brand available around here, is so dark and opaque that it obliterates whatever I’ve written on my tabs
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3 Anthony Gallego // Jul 15, 2009 at 11:21 am
I have the green el marko and yes it is translucent…
4 Anthony Gallego // Jul 15, 2009 at 11:25 am
I HAVE THE GREEN EL MARKO MARKER AND YES IT IS TRANSLUCENT…
5 Anthony Gallego // Jul 15, 2009 at 12:26 pm
AG HAS GREEN
6 Sam H // Jan 14, 2010 at 12:26 pm
I have a Navy Blue El Marko Permanent Marker By PaperMate. I can’t remember when i got it, but I DO know I was in Elementry School. I am now 48 years old and YES it works GREAT. The cap is air tight and it last and last!
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