BrandlandUSA

By Garland Pollard

PALM BEACH GARDENS - Lilly Pulitzer opened up a new boutique in The Gardens mall in Palm Beach Gardens.

The website The Selvedge Yard snapped a photo of Lilly herself in a post entitled Pink-a-palooza. The store opened April 17, 2009; it is the second company owned store in Palm Beach County.

In many cases, the brand is the person and the person is the brand. If you have a brand, and your brand is separated from a namesake founder, you need to make sure you reconnect.

What a classic she is.

Read our other posts about Lilly.

Lilly is one of the great brands that completely died and returned to life. See:

• Brands that Came Back 
• Lilly Pulitzer in New York

Other BrandlandUSA stories:

• March 15, 2009 -- Goodbye To Postum and Derby Tamales
• July 22, 2007 -- Bring Back Morton Honey Buns
• July 20, 2007 -- BrandlandUSA’s 100 Dead Brands To Bring Back
• March 9, 2008 -- Kraft Fudgies Wanted
• August 24, 2008 -- BrandlandUSA Reader Wants a Carnation Breakfast Bar
• May 5, 2009 -- Kellogg’s Brings Mother’s Cookies Back To Life
• December 7, 2008 -- The Christmas List of Surviving U.S. Downtown Department Stores
• December 22, 2008 -- Chasing the Old Dutch Cleanser Girl
• October 27, 2008 -- Prairie Belt, Tasty Smoked Sausage
• December 17, 2008 -- Thinking Shiny Brite Ornaments