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Where is Ortega’s Snap E Tom?

January 28th, 2010 · 29 Comments

By Garland Pollard

Snap e tomHe was the hot tomato of the 1970s brunch, Snap E Tom.

But when did this tomato juice mascot disappear from grocery shelves?

Snap E was a product of the Pioneer Ortega Chili Company, and later Heublein, from what I can find. Made with chile peppers, onions and tomatoes, it was a Bloody Mary mix that advertised itself as Bloody Thomas.

According to Kathy Strong’s Southern California Off the Beaten Path, Ortega of Ventura, California was founded by Emilio Ortega. Ortega was headquartered in the historic Ortega Adobe, a structure at 215 East Main Street. Ortega invented a fire roasting process for chili peppers and developed chili, salsa and Snap-E-Tom.

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Tags: Liquor · Preservation

29 responses so far ↓

  • 1 Tom McMahon // Jan 28, 2010 at 8:36 pm

    You can order from here:

  • 2 Eddie Morton // Jul 30, 2010 at 10:53 am

    We used to drink it in Texas and California in the 50’s and 60’s. It was great to mix with beer in a frozen mug.

  • 3 Jim Hawkins // Dec 3, 2010 at 4:19 pm

    I just saw this on the shelf at the Woodman’s grocery store. It’s a DelMonte product now.

  • 4 steve // Dec 16, 2010 at 9:54 pm

    is there a place to get snappy tom drink around ky

  • 5 Judy skipper // Aug 14, 2011 at 8:15 am

    Where in Alabama can you purchase it?

  • 6 Judy skipper // Aug 14, 2011 at 8:27 am

    Can you find Snappy Tom in Alabama?

  • 7 Tea // Aug 17, 2011 at 11:38 am

    OMGosh WE ALL miss Snappy Tom. Have you ever had an ice cold Red Beer made with Snappy Tom?? Hang a few chilled Tiger Prawns on the side of glass AND my Mexican Seafood Cerviche has NEVER been the same without the flavor of Snappy Tom. Sooooooo SAD!!!!!

  • 8 JT // Sep 9, 2011 at 7:28 am

    Just ordered two 24 can cases of the 6 oz cans from Amazon for $32.60 including free shipping. Looking forward to enjoying it as I found some in a liquor store in Denver this summer and loved it.

  • 9 Peter // Oct 7, 2011 at 10:53 am

    Just bought 2 cans at a Stater Brothers supermarket in Chino Hills, CA 91709. I assume other Stater Brothers’ stores also carry it ($1.49/12 oz can).

  • 10 Joe // Dec 23, 2011 at 6:03 pm

    Is snappy tom still available anywhere in the U.S.

  • 11 Drew // Feb 7, 2012 at 1:19 am

    It is still made and the brand is now owned by DelMonte

  • 12 Bob // Mar 25, 2012 at 5:03 pm

    where in the funk can I get Snap-E Tom?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Idiot’s!!!!!!!!!!!!!!

  • 13 Bob // Mar 25, 2012 at 5:05 pm

    where can I get this product snap-e-tom, guys guy have made a BIG mistake removing it from the grocery stores……………. get a fucking grip!

  • 14 Bob // Mar 25, 2012 at 5:09 pm

    I am mad as hell over this shortage of snap-e-tom. How do you expect to make money if it is NOT available! I will be the new spokemans for your product—if you need one? Contact me if you need too! People never realive a good thing when they have it!!!—WHY?

  • 15 Guy // Apr 16, 2012 at 2:45 pm

    You can buy it on-line from Foodservice Direct
    $16.25 a case +$13 shipping =$2.46 a can .
    I just bought some at a store in Amarillo (Market Street) $.99 a can. I havn’t had it for a long time. I have to say it doesn’t have the same green chile flavor like it did when Ortega owned it. Just buy a can of green chili, thrown in a couple of canned jalapeno, puree it and add it to Tomato Juice. Home made Snap E.

  • 16 Ellen M. // Oct 1, 2012 at 5:31 pm

    According to family history, the original developer of Snap-E Tom –way back when, before it was sold to Pioneer–was a gentleman whose last name was Weber. Doing some genealogy research, would like to know his first name.

  • 17 Hmmph // Dec 30, 2012 at 10:13 am

    My mom made a salad dressing which used Snap E Tom mixed with mayo, relish, salt/pepper, sugar, and lemon juice. Miss the stuff…

  • 18 Garland Pollard // Dec 31, 2012 at 1:03 pm

    sounds very tasty….

  • 19 Topper // Jan 16, 2014 at 3:22 pm

    I think the American taste for spiciness has changed over the last 40 years. My wife brought some Snap-E-Tom home this weekend and the stuff was just Tomato Juice to me. Sure, the can lists peppers and onions but I COULD NOT TASTE ANYTHING BUT TOMATO. Compared to Mr. & Mrs. T this stuff is water.

  • 20 mike // Jun 25, 2014 at 2:01 am

    amazon sells it

  • 21 JOE CLEMENTS // Jun 29, 2014 at 8:20 pm

    Years Ago We Use To Take By The Case On Our SHRINE Parades For Sunday Moring ,Departure For “Bloody Mary’s” It Was Fantastic. I Have Not Been Able To Find It In Arizona, Since I’ve Been Tucson. I Think It Should Be Back On The Shelf, I Have Lot’s Friends That Love It In The Little Cans , We Use To Buy Them By The Case. Please ( e-mail ) Me And Let Us Know Where We Can Get Them Here—-( iwojima@q,com )–Thank You —Joe Clements

  • 22 Dalton Jones // Aug 26, 2014 at 10:21 am

    Has anyone noticed the sodium? I don’t remember it being that high when it was the original. I would like to get some, but I am taking blood pressure medicine. And 1 small can has 61% of my days need of sodium. Make my face red just thinking about it.

  • 23 Baal // May 5, 2015 at 7:51 pm

    The links being posted for Snap-E-Tom is NOT for the original recipe!!

    It is NOT the same thing!!!

  • 24 russ // May 30, 2015 at 9:49 am

    Sad to see the Ortega product go. In the 70’s we blended snappy-tom in cold beers while bottom fishing off Ventura.

    My wife just brought home some V8 Spicy Hot in little 5.5oz cans. They do remind me of snappy-tom.

  • 25 Dingburg names | Arnold Zwicky's Blog // Jul 31, 2015 at 8:56 am

    […] From a BrandlandUSA column by Garland Pollard on 1/28/10, “Where is Ortega’s Snap E […]

  • 26 Janice // Feb 4, 2016 at 5:06 pm

    Everyone, stop looking for snappy tom. It’s not the same. I looked for years and couldn’t find it on the shelves of any store. Finally my husband talked to a store owner and he agreed to order some. I was so excited to finally get,ahold of some. But my excitement turned to dissapoiment. It’s nothing more than tomato juice now. I will have to Doctor it up just to finish the case that I bought. Why why why do companies change formulas when there was nothing wrong with it in the first place. Now I know why it’s hard to find. One taste and you won’t buy it again. Del monte, are you listening?

  • 27 randy lackey // Jun 8, 2017 at 10:11 pm

    looking for it, (snappy tom ) in ventura county.

  • 28 Darren // Jul 1, 2017 at 12:56 pm

    Snap e Tim available in little rock Arkansas at Edwards food giant

  • 29 Willet Calhoon // Aug 13, 2017 at 7:41 pm

    Topper that Snap E Tom is not designed to be put up your butt that may be the problem turd boy

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