Where is Ortega’s Snap E Tom?

Snap e tomHe was the hot tomato of the 1970s brunch, Snap E Tom.

But when did this tomato juice mascot disappear from grocery shelves?

Snap E was a product of the Pioneer Ortega Chili Company, and later Heublein, from what I can find. Made with chile peppers, onions and tomatoes, it was a Bloody Mary mix that advertised itself as Bloody Thomas.

According to Kathy Strong’s Southern California Off the Beaten Path, Ortega of Ventura, California was founded by Emilio Ortega. Ortega was headquartered in the historic Ortega Adobe, a structure at 215 East Main Street. Ortega invented a fire roasting process for chili peppers and developed chili, salsa and Snap-E-Tom.


35 Comments

  1. We used to drink it in Texas and California in the 50’s and 60’s. It was great to mix with beer in a frozen mug.

  2. I just saw this on the shelf at the Woodman’s grocery store. It’s a DelMonte product now.

  3. Where in Alabama can you purchase it?

  4. Can you find Snappy Tom in Alabama?

  5. OMGosh WE ALL miss Snappy Tom. Have you ever had an ice cold Red Beer made with Snappy Tom?? Hang a few chilled Tiger Prawns on the side of glass AND my Mexican Seafood Cerviche has NEVER been the same without the flavor of Snappy Tom. Sooooooo SAD!!!!!

  6. Just ordered two 24 can cases of the 6 oz cans from Amazon for $32.60 including free shipping. Looking forward to enjoying it as I found some in a liquor store in Denver this summer and loved it.

  7. Just bought 2 cans at a Stater Brothers supermarket in Chino Hills, CA 91709. I assume other Stater Brothers’ stores also carry it ($1.49/12 oz can).

  8. Is snappy tom still available anywhere in the U.S.

  9. It is still made and the brand is now owned by DelMonte

  10. where in the funk can I get Snap-E Tom?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Idiot’s!!!!!!!!!!!!!!

  11. where can I get this product snap-e-tom, guys guy have made a BIG mistake removing it from the grocery stores……………. get a fucking grip!

  12. I am mad as hell over this shortage of snap-e-tom. How do you expect to make money if it is NOT available! I will be the new spokemans for your product—if you need one? Contact me if you need too! People never realive a good thing when they have it!!!—WHY?

  13. You can buy it on-line from Foodservice Direct http://www.foodservicedirect.com/product.cfm/p/2298/Snap-E-Tom-Tomato-and-Chili-Cocktail.htm
    $16.25 a case +$13 shipping =$2.46 a can .
    I just bought some at a store in Amarillo (Market Street) $.99 a can. I havn’t had it for a long time. I have to say it doesn’t have the same green chile flavor like it did when Ortega owned it. Just buy a can of green chili, thrown in a couple of canned jalapeno, puree it and add it to Tomato Juice. Home made Snap E.

  14. According to family history, the original developer of Snap-E Tom –way back when, before it was sold to Pioneer–was a gentleman whose last name was Weber. Doing some genealogy research, would like to know his first name.

  15. My mom made a salad dressing which used Snap E Tom mixed with mayo, relish, salt/pepper, sugar, and lemon juice. Miss the stuff…

  16. I think the American taste for spiciness has changed over the last 40 years. My wife brought some Snap-E-Tom home this weekend and the stuff was just Tomato Juice to me. Sure, the can lists peppers and onions but I COULD NOT TASTE ANYTHING BUT TOMATO. Compared to Mr. & Mrs. T this stuff is water.

  17. Years Ago We Use To Take By The Case On Our SHRINE Parades For Sunday Moring ,Departure For “Bloody Mary’s” It Was Fantastic. I Have Not Been Able To Find It In Arizona, Since I’ve Been Tucson. I Think It Should Be Back On The Shelf, I Have Lot’s Friends That Love It In The Little Cans , We Use To Buy Them By The Case. Please ( e-mail ) Me And Let Us Know Where We Can Get Them Here—-( iwojima@q,com )–Thank You —Joe Clements

  18. Has anyone noticed the sodium? I don’t remember it being that high when it was the original. I would like to get some, but I am taking blood pressure medicine. And 1 small can has 61% of my days need of sodium. Make my face red just thinking about it.

  19. The links being posted for Snap-E-Tom is NOT for the original recipe!!

    It is NOT the same thing!!!

  20. Sad to see the Ortega product go. In the 70’s we blended snappy-tom in cold beers while bottom fishing off Ventura.

    My wife just brought home some V8 Spicy Hot in little 5.5oz cans. They do remind me of snappy-tom.


  21. Everyone, stop looking for snappy tom. It’s not the same. I looked for years and couldn’t find it on the shelves of any store. Finally my husband talked to a store owner and he agreed to order some. I was so excited to finally get,ahold of some. But my excitement turned to dissapoiment. It’s nothing more than tomato juice now. I will have to Doctor it up just to finish the case that I bought. Why why why do companies change formulas when there was nothing wrong with it in the first place. Now I know why it’s hard to find. One taste and you won’t buy it again. Del monte, are you listening?

  22. looking for it, (snappy tom ) in ventura county.

  23. Snap e Tim available in little rock Arkansas at Edwards food giant

  24. Topper that Snap E Tom is not designed to be put up your butt that may be the problem turd boy

  25. Why is Snap E Tom so hard to find? Do they still make it?

  26. Just called Del Monte and they said they are not making the Snap E Tom Chili Cocktail. It was not selling nationwide to keep making it.

    1. Of course Snap-E-Tom wasn’t selling nationwide, Del Monte.

      #1: You couldn’t find it hardly anywhere. If you did find it, the store buried between the 15 varieties of v8 products.
      #2: You hadn’t spent a cent in advertising Tom for decades. The 70’s commercials were great and a big hit. Should have re-booted commercials in that style.

      I was getting Tom last year (2018) at Cash & Carry. I’d buy 5 cases at a time. The Tom was indeed the original recipe…exactly as it was in the 70’s. But this spring I went back for more only to find out Del Monty pulled the plug. Tom didn’t fail, Del Monty. You failed Tom.

  27. Here’s a recipe that’s veeeeeeeeeery close. I use Trader Joe’s products so if you don’t have a T.J.’s, you’ll need to find alternative products.

    1 – 64 fl oz bottle of Trader Joe’s Garden Patch Vegetable Juice. If all they got is Low Sodium, you’ll need to add a quality Mediterranean or sea salt to taste. At least a tablespoon.
    1 – 4 oz can of Trader Joe’s Fire Roasted Green Chiles.
    2 – medium sized Jalapeno peppers.

    Pour a half cup or so of the vegetable juice in blender, add can of chiles, and cut up jalapenos. Blend on high till thoroughly liquefied. Add remainder of the vegetable juice and blend on slow to medium. Taste – add salt if necessary. Put in refrigerator to chill, or serve on ice.

    Some people recommend adding chili habanero hot sauce like the El Yucateco brand found at most grocery stores. However, I find that adding the sauce actually takes away from a more authentic Tom flavor. No need to add onion salt/power or any other additional seasonings if you’re using the Trader Joe’s vegetable juice. It’s seasoned just right.

    Try the above recipe, and I think you’ll find it’s remarkably close to the original flavor.

  28. It’s the best red beer you can make.. spice it up… I use to make it in earjy 80s..it was good made my ears ring..

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