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Tide Goes Retro at Target

May 18th, 2011 · 3 Comments

By Garland Pollard

CINCINNATI – This May, Procter & Gamble is offering limited edition, retro-packaged versions of Tide, Bounce and Downy, only available at Target. It’s an amusing promotion that helps to educate younger consumers about Tide’s legacy, while giving older consumers a bit of nostalgia.

“Technology has changed how we wash and dry our clothes and there are a multitude of products and formulas available, but then and now Tide remains the trusted choice for getting clothes clean,” said Mark Christenson, Tide Brand Manager, in a press release.

The packaging spans decades, as Tide was introduced just after World War II and Bounce in 1972.

Most companies that own vintage or legacy brands periodically go into their archives to create special products that promote a product’s history.

More branding stories of interest:

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New Folgers “Peter” Commercial In Heavy Rotation
As The World Turns To New Media
Briefs: Salonpas Brings Pain Patch to U.S., Target Sunscreen, Noxzema
Changing Tide: Wave of New Detergent Brands
On the Shelves: From Ivory to Cigarette Machines to Krispy Kreme Candles

Tags: News · Soap

3 responses so far ↓

  • 1 Vincent T. Oddo // May 18, 2011 at 6:38 pm

    I wonder if they have the old P&G “man in the moon” logo on the back. to make that retro look complete.

  • 2 Neal // May 19, 2011 at 9:48 am

    I doubt the moon and stars will ever return, Vincent. Check out this Wikipedia link and scrool down to “Controversies” for an explanation. http://en.wikipedia.org/wiki/Procter_%26_Gamble

  • 3 andrea // Dec 22, 2011 at 2:44 pm

    I love the new/retro Tide logo.

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