BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

BrandlandUSA header image 2

His Lordship, Mad Men Nautical & Military Jewelry

February 19th, 2017 · No Comments

By Garland Pollard

img_2843NEW YORK – One of the many niche defunct brands in men’s accessories was His Lordship. Back in the day when many men regularly wore cuff links, studs and tie tacks, smaller companies like His Lordship sold custom crafted jewelry. In the case of His Lordship, it was mostly nautically themed items, mostly made of sterling.

In the 1960s, the company had an affluent WASPy clientele that learned about His Lordship through sailing and boating magazines. It was totally a businessman’s product. The His Lordship Products Company, located at 245 Seventh Avenue, not only made jewelry other small metal items at their Manhattan location. At right, a set of Champion spark plug cuff links that were given to me by my father in law. The are supremely well made. Quite snazzy.

Today, the products can be found on Ebay and Etsy, usually quite reasonably priced.

One of the company’s key segments of business was making special Defense Department medals, including the Republic of Vietnam Service Medal; Army, Navy, Marine Corps and Air Force Commendation Medals; the Legion of Merit; Distinguished Service Medals; the Air Force Cross; and the Purple Heart. Their contract specification was never to have a defect. 

Backside of a cufflink

Backside of a cufflink

The company apparently got caught up in scandal. In the book Uncommon Valor by Dwight Jon Zimmerman and John D. Gresham, it describes how a successor company that so ably made Medal of Honor awards was by 1996 was making fraudulent medals for sale to non-recipients. The successor company, HLI Lordship, apparently still had the medal moulds and was selling the fraudulent awards for $75 a piece.

Government awards are supervised by The Institute for Heraldry of the Department of Defense, which was founded during the Wilson Administration. There are approximately two dozen medal manufacturers now on the list.


Catalog from 1960s

Catalog from 1960s

More branding stories of interest:

Market Demand for Dead Jewelry Brands
Idea: Patricia Vaill Business Card
Let Them Sell Cupcakes, Jewelers Selling Records

Tags: Fashion

0 responses so far ↓

  • What do you think about the brand? Post your opinion below.

Leave a Comment