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Entries Tagged as 'Electronics'

Eight Reasons Radio Shack Has Some Value

March 24th, 2015 · 2 Comments

The news that there were numerous bidders for the remnants of Radio Shack includes the fact of a joint Sprint/Radio Shack deal that came to the press in February. The bid aims to keep a half-skeleton of the stores alive, and use them as a place to promote Sprint wireless. We hope it wins, as […]

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Tags: Electronics

GAF Gets Exposure With Joseph Gordon-Levitt

October 5th, 2013 · No Comments

GAF Super 8

GAF, once known as General Aniline and Film, is the nation’s leading name in roofing. It has roots as old as 1842, with the E. Anthony & Co. photography enterprise of Binghamton, N.Y. and General Aniline Works, a textile dye company.

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Tags: Electronics

The Bendix Brand: Air Races, Missiles, Brakes and Televisions

July 21st, 2012 · No Comments

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Bendix is one of the great technology and defense brands of the 20th century, though most adults will also remember it for the attention the company during the merger mania of the early 1980s. However, the company was known by the general public as an innovator, as it licensed its name to a partly owned […]

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Tags: Electronics · Technology

Decca and Bush Brands Get Royal Spin With Diamond Jubilee

June 7th, 2012 · 2 Comments

LONDON – The recent Diamond Jubilee has given the venerable recording brand Decca a figurative Royal Warrant and imprimateur through the Andrew Lloyd Webber single “Sing” by Gary Barlow and the Commonwealth Band featuring Military Wives. In the last two decades, record brands have been largely ignored by recording companies. Oh, they say the brand […]

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Tags: Electronics

Crosley Brand Survives in Modern Era

April 17th, 2012 · No Comments

Powel Crosley car; the first U.S. economy car

One of the most venerable names in American inventing and entrepreneurship is Powell Crosley (1886-1961), an innovator who is credited with the first economy car, the first fax machine and the first lighted baseball field. Pictured here is the Crosley car, seen at an auto show on St. Armand’s Circle in Sarasota. Crosley was one […]

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Tags: Electronics

Top Turntable Brands, Then and Today

March 5th, 2012 · 10 Comments

In the heyday of the turntable, there were many great brand names. The turntable was the next step from the Hi-Fi (made by folks like Zenith and Philco Ford), and a turntable and receiver perfectly matched the era of the LP, when audio quality began to be an issue when you listened to music on […]

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Tags: Electronics

Zenith’s Space Command

April 13th, 2010 · 2 Comments

The television remote is a generic thing, but at one time, it was exclusively connected to one brand, Zenith, now part of Korea’s LG. Zenith had Space Command, attributed to Robert Adler (1913-2007) and introduced in 1956. Later, the remote became ubiquitous for all TVs, but the Space Command for years was the leader. There […]

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Tags: Electronics

Ode to the Texas Instruments Calculator

November 16th, 2009 · No Comments

There are only a few legacy electronics companies that still operate under their own brand; great names like Sperry, Burroughs, Hallicrafters and such have been merged into other companies or disappeared. Thankfully, Motorola (NYSE: MOT) is still around, though the company appears to be drifting. One great name that has survived is Texas Instruments (NYSE: […]

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Tags: Electronics

Wasted Telecom Brands Like GTE and Cingular

October 5th, 2009 · 2 Comments

In the afternoon, on walks in Sarasota, I often see remnants of the old GTE, or General Telephone and Electronics. The name and logo appears on manhole covers, telephone pole signs and on junction boxes on houses. It keeps advertising GTE, and will keep doing so for the next 100 or so years. There is […]

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Tags: Electronics · Technology

What a Shortened Name Says About a Brand

August 6th, 2009 · 4 Comments

Two name changes-or more correctly, modifications-have received attention in the media and branding worlds recently. Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative for “The Shack,” its shorter, catchier moniker. These name shortenings are proof of what professional namers already […]

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Tags: Advertising · Electronics · Retail