Briefly: Singer & Amazon Sew Up Machine Promotion

LA VERGNE, Tenn. – Amazon Prime Video and SINGER sewing are working on season two of the Amazon series Making the Cut. The brands teamed up for season one and will continue their relationship in season two, joining hosts and executive producers Heidi Klum and Tim Gunn as well as judges Winnie Harlow and Jeremy Scott.

As part of the promotion, SINGER has introduced a Making the Cut inspired sewing collection that includes a SINGER Making the Cut M3330 Mechanical sewing machine, SINGER Making the Cut S0230 overlock machine, and SINGER Making the Cut220045112 iron. They retail between $79 and $249. Filmed in Los Angeles, season two showcases 10 designers from five different countries. The eight-episode series will premiere on July 16, 2021, on Amazon Prime. Two new episodes will drop each week, with runway show August 6, 2021.

SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world’s largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold. The company owns three brands, SINGER, HUSQVARNA VIKING, and PFAFF. In 2018, SVP Worldwide was acquired by Ares Capital Corporation, a publicly traded business development company. Singer dates from 1851, first established as I. M. Singer & Co. in 1851 by inventor and actor Isaac M. Singer.


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