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Entries Tagged as 'Financial Services'

Barclays Misses Their Own Brand with ‘Luxury Card’

April 18th, 2017 · No Comments

It is among the more misguided efforts at branding I have ever seen. Barclays, the great banking brand from 1690, is trying to sell a ‘luxury’ product without its own name on it. It is the Luxury Card; all references to Barclays are completely hidden, in an effort to go after rich urban hipsters. There […]

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Tags: Financial Services

Not Bright: Met Life Dumps Legacy for Recycled Cable Identity

April 4th, 2017 · No Comments

NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand that customers trust and suppliers fight to sell to, the brand you never need to advertise because it is so well-known and trusted that it […]

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Tags: Financial Services

Barclaycard Eagle Flies Into a Blue Snake Orb

June 6th, 2013 · No Comments

LONDON – Barclays plc has rolled out a new, revamped Barclaycard Arrival card for the U.S. market. The card promises that you can earn all sorts of travel perks for signing up for their plastic. Just last week, they even had booths in major airports like Tampa. But the card is missing any connection to […]

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Tags: Financial Services

Wells Fargo’s Abbot Downing; It’s No U.S. Trust

April 2nd, 2012 · 2 Comments

Last week, I was in a Wells Fargo branch, looking at a beautifully produced booket/story of the company. It included an explanation of how it ran stagecoaches and ran money to the West, and detailed many of the innovations of the hundreds of banks that made up what is now Wells Fargo. Inside the leaf […]

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Tags: Financial Services

Marketing Push for Bache Investment Brand

December 1st, 2010 · No Comments

Prudential’s nearly forgotten Bache brand is being given more prominence, this week appearing in ads in Financial Times. New York’s Bache & Company was one of the great old brokerages, with roots into the 19th century. It went through dozens of names; it eventually merged into Prudential and became Prudential Bache. However, in 2003, the […]

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Tags: Financial Services

Swab, The Great American Wagon Company

May 5th, 2010 · No Comments

We tend to think that carriage brands that might have been around during, say, the time of Little House on the Prairie would be gone. Perhaps most are, but one wagon brand is still around. It’s the company Swab Wagon Co., makers of fire and rescue trucks, pumpers and animal transports. A bit about Swab […]

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Tags: Cars · Financial Services · Made in USA

Bank of Melbourne Might Return as Brand

January 11th, 2010 · 2 Comments

The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online is one that is gaining increasing currency in an Internet age. Even retailers are doing it, the best example being the British version of Woolworth’s, which is being revived […]

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Tags: Financial Services

Eight Stupidest Branding Practices

October 1st, 2009 · No Comments

Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest, an interest rate that used […]

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Tags: Commentary · Financial Services · Grocery

Goodbye Abbey, Bradford Bingley? Not So Soon.

May 27th, 2009 · No Comments

LONDON – The UK seems to have been a holdout in the brand-washing category, namely dumping old brands in favor of invented ones. But this is no longer the case. We heard about the news that the Abbey, Alliance & Leicester and Bradford & Bingley brands are to be scrapped in favor of the Spanish […]

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Tags: Brandicide · Financial Services · News

Brandweek: Brands Face the Great Depression

February 3rd, 2009 · 1 Comment

Uplifting in a difficult time In a new article from Brandweek, Managing Editor Robert Klara takes an in-depth look at the hottest new thing in marketing: the Great Depression. Companies like Allstate Insurance have been stressing assets like home, family and quality time in recent ads– themes that are more resonant and uplifting from Depression […]

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Tags: Advertising · Financial Services