BrandlandUSA

GLENVIEW, Ill. - A TV advertising favorite is going back to advertising, at least in one region in the U.S.
To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The ads are sort of cheeky, with call-outs […]

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One of our favorite Partridge Family episodes was when Shirley Partridge met up with a millionare man who had made a fortune in Melba toast. Lucky for us, you can read about the episode, which starred John Astin, on IMDB. Forever and forever, Melba toast has been amusing. I think at one time in the […]

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So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could get it.
However, we are opposed to […]

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Kraft ditching Nabisco?
Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that we found this bag of Wheat Thins without Nabisco in the corner. Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? And […]

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One of our favorite companies, C.F. Sauer of Richmond, owns one of the great forgotten mayonnaise brands, Mrs. Filbert’s. At right, the Mrs. Filbert’s tower, from the Flickr page of Zeusface. Click on his collection, and you will see lots of cool stuff, including old Atlanta.
In the South, mayonnaise is important. Food snobs do not […]

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Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years.
So it is sad to report that, despite years of survival as the “red-headed stepchild” of these companies’ pantry of brands, we must […]

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While there are several major salad dressing brands and many small labels, the majors have pretty much consolidated under three corporate banners:
Kraft, Unilever, and the Marzetti division of Lancaster Colony.  Time has not been kind to heritage brands or flavors in this day of the “world brand”.
Kraft (NYSE: KFT) has long been known for its […]

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LYNN, MASSACHUSETTS - In the pantheon of grocery products, there are certain ones that are not essential, yet are essential. In the UK, it’s Marmite and Bovril. And across the United States, we have all sorts of regional variations.
One regional New England product is Marshmallow Fluff, made by Durkee-Mower of Lynn, Massachusetts. (We came across […]

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Why did Kraft turn General Foods into scrap?
This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek’s report, to differentiate the product brand Kraft from the company brand Kraft. Please read the article in […]

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