BrandlandUSA

Early this month, many in the billionaire club signed a pledge to give away at least half their fortunes to charity, all led by Warren Buffett and Bill Gates. And who can argue with that? It’s their cash and their right. But the story sort of struck me wrong after I looked up the ownership [...]

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SARASOTA – One night last week, I helped melt Life Savers in the oven. For my wife’s vacation bible school class, they made the week’s theme the stained glass windows in Church of the Redeemer. After seeing the windows of this Sarasota Bay church, the kids took cookies and topped them with “stained glass” chips [...]

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Kraft apparently has some new versions of their Seven Seas sub-brand on the shelves. On a recent visit to Publix, we spied these new shelf entries for Seven Seas. The logo makes the familiar Kraft oval less prominent than the “Seven Seas” triangle. A fairly nice approach to preserving the legacy and goodwill of an [...]

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General Foods International Coffees, the last stand of the General Foods brand, might be on its way out. It appears that the coffee’s maker, Kraft, is testing a new Suisse Mocha under the Maxwell House brand. In the photo here, at right is the older version, General Foods International Coffee that is “from the makers [...]

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A few notes of items in the news, or on my desk: The new Big G Kids Cereals ads from General Mills are great. Animated Lucky Charms leprechaun are talkin’ nutrition next to the kids. Smart stuff. I’m so cuckoo for Cocoa Puffs. And the leprechaun and Cocoa bird are in the SAME commercial. Postum [...]

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GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S. To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The ads are sort of cheeky, with [...]

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One of our favorite Partridge Family episodes was when Shirley Partridge met up with a millionare man who had made a fortune in Melba toast. Lucky for us, you can read about the episode, which starred John Astin, on IMDB. Forever and forever, Melba toast has been amusing. I think at one time in the [...]

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So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could get it. However, we are opposed [...]

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Kraft ditching Nabisco? Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that we found this bag of Wheat Thins without Nabisco in the corner. Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? [...]

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One of our favorite companies, C.F. Sauer of Richmond, owns one of the great forgotten mayonnaise brands, Mrs. Filbert’s. At right, the Mrs. Filbert’s tower, from the Flickr page of Zeusface. Click on his collection, and you will see lots of cool stuff, including old Atlanta. In the South, mayonnaise is important. Food snobs do [...]

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