Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft.MORE HERE
Times are tight. Companies like Kellogg’s and Wal-Mart are doing well. These are companies that everyone, including the wealthy, flock to when every nickel is precious. Which got us thinking. What are the best brands in America that connote thrift, modesty and that all-American, Victory Garden spirit? Brands we associateMORE HERE
There have been rumblings from anonymous BrandlandUSA readers that Kraft Pizza Dinners from Canada are being smuggled across the border to the U.S. The apparent reason? They are no longer sold in the U.S. Sorry for the crummy lo-res jpeg at right but its all there was. There is oneMORE HERE