BrandlandUSA

BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

BrandlandUSA header image 4

Kaufmann’s Return as Real Estate Play Inspires

July 30th, 2017 · No Comments

PITTSBURGH – Because many downtown department stores have failed under the current model of Macy’s, there is a misunderstanding of what a department store is, and whether a department store is a valid idea. Currently, the idea of a department store is a massive, massive clothing and accessories store, with some other things thrown in. […]

[Read more →]

Tags: Department Stores

What To Do Before You Discontinue a Brand

April 11th, 2017 · No Comments

Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great brands like Marshall Field’s, Burdine’s, A&S, May Company, Foley’s and the like. They lost massive market share, and did not have to. Their company has tanked, and the […]

[Read more →]

Tags: Commentary

Hydrox Cookies Go Back Into Production

September 5th, 2015 · No Comments

NEWPORT BEACH – Ellia Kassoff, the man behind number of successful brand revivals, is bringing back Hydrox Cookies. The cookies began production again this week. Hydrox was often perceived as the “other” brand of stuffed cookie, Nabisco’s Oreo being more famous most of the 20th century. Hydrox was made by Sunshine Bakery, purchased by Kellogg’s, […]

[Read more →]

Tags: Grocery

Fans Still Miss Marshall Fields

December 16th, 2010 · 1 Comment

The folks in Chicago are still missing Marshall Field’s. We just encountered this BBC report on the issue, and are grateful that the FieldsFansChicago are still at it. There is a great discussion of the issue of international retail brands and retail. The folks are calling it “corporate imperialism.” Amazon.com Widgets

[Read more →]

Tags: Department Stores

Macy’s Wants Guarantees To Keep Former Burdines Open

March 26th, 2009 · 4 Comments

MIAMI – Macy’s (NYSE: M) is considering revitalizing its important, and historic downtown Miami store. The store is the former flagship Burdines. At right, a vintage photo of their old tea room. Macy’s Florida President J. David Scheiner said to a meeting of the Greater Miami Chamber of Commerce that the company would consider the […]

[Read more →]

Tags: Department Stores

Macy’s. Macy’s. Macy’s.

March 7th, 2009 · 1 Comment

“A common syndrome is the case in which a purported solution is in fact the cause of the problem.” A quote from the blog Unqualified Reservations. We thought this quote applied very well to the case of Macy’s and Marshall Field’s.

[Read more →]

Tags: News

Macy’s Undervalues Its Former Brands

January 17th, 2009 · 5 Comments

Except for the success of discounters like Wal-Mart Stores (WMT), BJ’s Wholesale Club (BJ), Dollar Tree (DLTR), Family Dollar Stores (FDO) and Dollar General, it feels like 1932. That being said, not all retailers will go the way of Circuit City and Linens-n-Things. So the question becomes what retailers can do to tread water through […]

[Read more →]

Tags: Department Stores

The Christmas List of Surviving U.S. Downtown Department Stores

December 7th, 2008 · 39 Comments

OH COME ALL YE FAITHFUL DOWNTOWN, USA – It’s the Christmas shopping season. Not less than a decade ago, most parents had a nearby downtown department store. The visit would usually entail seeing Santa, buying some presents, and in general, picking up some civic spirit and sense of community. That is all gone. Almost. Thankfully, […]

[Read more →]

Tags: Department Stores

What Boots Can Teach Macy’s

September 16th, 2007 · 3 Comments

Target now sells the U.K.’s Boots-branded health and beauty products in their U.S. discount stores. CVS is now selling out of Boots No7 Restore & Renew Beauty Serum. Why is this of interest to BrandlandUSA, which is usually concerned with reviving dead brands?

[Read more →]

Tags: Licensing

Cadbury Brings Back Wispa; Lesson for Macy’s and Marshall Field’s

September 1st, 2007 · 1 Comment

The British candy bar Wispa is back. It was a result of an online campaign by fans, all led by the very notable Alan Simonds website called bringitback.ecclesweb.co.uk. Even Iggy Pop got into the campaign, allowing a banner unfurling at a concert. Quoting the Writers/Authors Snacking at Work cyberpunk site, the Wispa bar was so […]

[Read more →]

Tags: Brandicide