BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

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Macy’s Wants Guarantees To Keep Former Burdines Open

March 26th, 2009 · 4 Comments

MIAMI - Macy’s (NYSE: M) is considering revitalizing its important, and historic downtown Miami store. The store is the former flagship Burdines. At right, a vintage photo of their old tea room.
Macy’s Florida President J. David Scheiner said to a meeting of the Greater Miami Chamber of Commerce that the company would consider the $20 […]

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Tags: Department Store Brands

Macy’s. Macy’s. Macy’s.

March 7th, 2009 · 1 Comment

“A common syndrome is the case in which a purported solution is in fact the cause of the problem.”
A quote from the blog Unqualified Reservations. We thought this quote applied very well to the case of Macy’s and Marshall Field’s.

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Tags: News

Macy’s Undervalues Its Former Brands

January 17th, 2009 · 5 Comments

Except for the success of discounters like Wal-Mart Stores (WMT), BJ’s Wholesale Club (BJ), Dollar Tree (DLTR), Family Dollar Stores (FDO) and Dollar General, it feels like 1932.
That being said, not all retailers will go the way of Circuit City and Linens-n-Things. So the question becomes what retailers can do to tread water through 2009? […]

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Tags: Department Store Brands

The Christmas List of Surviving U.S. Downtown Department Stores

December 7th, 2008 · 21 Comments

OH COME ALL YE FAITHFUL

DOWNTOWN, USA - It’s the Christmas shopping season. Not less than a decade ago, most parents had a nearby downtown department store. The visit would usually entail seeing Santa, buying some presents, and in general, picking up some civic spirit and sense of community.
That is all gone. Almost. Thankfully, and by […]

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Tags: Department Store Brands

What Boots Can Teach Macy’s

September 16th, 2007 · 3 Comments

Target now sells the U.K.’s Boots-branded health and beauty products in their U.S. discount stores. CVS is now selling out of Boots No7 Restore & Renew Beauty Serum. Why is this of interest to BrandlandUSA, which is usually concerned with reviving dead brands?

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Tags: Licensing

Cadbury Brings Back Wispa; Lesson for Macy’s and Marshall Field’s

September 1st, 2007 · 1 Comment

The British candy bar Wispa is back. It was a result of an online campaign by fans, all led by the very notable Alan Simonds website called bringitback.ecclesweb.co.uk. Even Iggy Pop got into the campaign, allowing a banner unfurling at a concert. Quoting the Writers/Authors Snacking at Work cyberpunk site, the Wispa bar was so […]

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Tags: Brandicide

 

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