BrandlandUSA

With GE’s pending sale of NBC Universal to Comcast, we look back at the pieces of NBC and RCA that still survive.
GE purchased NBC’s parent company RCA in 1986; it actually reacquired it, as it was once the same company. GE quickly dismantled the company. RCA’s consumer television business, which had competed with GE, was […]

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Bring back WNOR AM
NORFOLK - Radio stations are one of the more important regional brands that define a community. In a geographic region, and through the years, a radio station’s call letters become associated with a set of numbers, namely the station’s frequency. (A great discussion of the history of the Federal Communiations Commission and […]

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Opportunity for the electronics retailer
So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share.
In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They included bringing […]

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Frank Zappa and Randy Jackson
CLYDEBANK - O.K., so there’s Fox, Coke, Ford, Ritz, Pledge, Simply Orange, Herbal Essence and the Kodak Theater. But what other brand was on the first outing of this season’s American Idol?
It is Radio Clyde 261.
Randy Jackson was wearing a Radio Clyde 261 T-shirt through the first Phoenix auditions. Not […]

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Who would have thought that Westwood One (NYSE: WON) would be in penny stock range, and near de-listing? It’s a shame, as it was once a terribly innovative company; in 2005 its stock was at around $25. It still commands star power. Above, a Paris Hilton interview with Westwood One at the MTV Video Music […]

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Here at BrandlandUSA, we love the brand extension.
Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’s dress patterns are still around.
We have […]

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Much of old radio has been forgotten, except for a thriving collector industry that has, with the promise of modest returns, preserved a whole segment of American culture for posterity.
One of the better known sellers is the Old Time Radio Catalog. BrandlandUSA caught up with Jon Folk, owner of Old Time Radio Catalog, who has […]

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Download Our Free White Paper
Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way.
In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? Who will […]

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So it’s not the same as having a life as the main FM in New York at the frequency 102.7, but it’s close. CBS Radio has brought back the album oriented rock station WNEW as an online radio station. No longer is it an artifact of radio history. Thankfully, a sort of WNEW is still […]

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