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Boosting AM Radio

September 3rd, 2010 · 2 Comments

We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relied upon by millions each day, the audience is increasingly aging. Furthermore, the band has seen more interference in recent decades. It had […]

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Tags: Media

The Future of NBC Radio in a Comcast Universe

November 27th, 2009 · 2 Comments

With GE’s pending sale of NBC Universal to Comcast, we look back at the pieces of NBC and RCA that still survive. GE purchased NBC’s parent company RCA in 1986; it actually reacquired it, as it was once the same company. GE quickly dismantled the company. RCA’s consumer television business, which had competed with GE, […]

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Tags: Media

Radio: Keep Your Call Letters

February 17th, 2009 · No Comments

Bring back WNOR AM NORFOLK – Radio stations are one of the more important regional brands that define a community. In a geographic region, and through the years, a radio station’s call letters become associated with a set of numbers, namely the station’s frequency. (A great discussion of the history of the Federal Communiations Commission […]

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Tags: Media · Regional Brands

Radio Shack’s Perfect Moment

January 23rd, 2009 · No Comments

Opportunity for the electronics retailer So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share. In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They […]

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Tags: Retail

Radio Clyde 261 on American Idol

January 13th, 2009 · 5 Comments

Frank Zappa and Randy Jackson CLYDEBANK – O.K., so there’s Fox, Coke, Ford, Ritz, Pledge, Simply Orange, Herbal Essence and the Kodak Theater. But what other brand was on the first outing of this season’s American Idol? It is Radio Clyde 261. Randy Jackson was wearing a Radio Clyde 261 T-shirt through the first Phoenix […]

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Tags: Licensing · Media · Regional Brands

Saving Westwood One and Network Radio

November 4th, 2008 · 3 Comments

Who would have thought that Westwood One (NYSE: WON) would be in penny stock range, and near de-listing? It’s a shame, as it was once a terribly innovative company; in 2005 its stock was at around $25. It still commands star power. Above, a Paris Hilton interview with Westwood One at the MTV Video Music […]

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Tags: Media

Wacky-Good Brand Extensions We’d Like To See

October 24th, 2008 · No Comments

Here at BrandlandUSA, we love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’s dress patterns are still around. […]

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Tags: Commentary · Licensing · Media

The Business of Preserving Old Radio

October 23rd, 2008 · 1 Comment

Much of old radio has been forgotten, except for a thriving collector industry that has, with the promise of modest returns, preserved a whole segment of American culture for posterity. One of the better known sellers is the Old Time Radio Catalog. BrandlandUSA caught up with Jon Folk, owner of Old Time Radio Catalog, who […]

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Tags: Advertising · Media

20 Ways to Save Your Dying Newspaper

October 16th, 2008 · 5 Comments

Download Our Free White Paper Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way. In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? […]

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Tags: Media

CBS Radio Brings Back WNEW, Online

April 30th, 2008 · 2 Comments

So it’s not the same as having a life as the main FM in New York at the frequency 102.7, but it’s close. CBS Radio has brought back the album oriented rock station WNEW as an online radio station. No longer is it an artifact of radio history. Thankfully, a sort of WNEW is still […]

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Tags: Licensing · Media