We pulled some favorite branding stories from across the web. Thought it might make some good reference. And we just stuck a DePinna ad to promote our old story on prep brands that are no longer around, like DePinna, but have some residual brand value.
- BBC Report on Dead Brands, Sept. 7, 2001
- BrandlandUSA’s Wikipedia Entries (that’s lotsa research)
- Business Week on Revived Old Brands
- Harvard: How Harlem Globetrotters Returned
- IP Law: Bringing Back Dead Brands by Lisa Lerer, June 2006
- IP Worldwide: Abandoned Trademark Laws
- Lawrence Hefter on Dead Brand Law (kinda disagree but great article)
- Mary Wells Lawrence Book on Branding, Braniff
- Mercury Division To Disappear? (BAD IDEA!)
- Moxie, Nation’s First Soft Drink, Returns
- Remmie Arnold Pen Company of Petersburg
- Rio Brands Brand Database
- Steven Addis Curator Effect Branding Blog: It’s Spot On
just bought 11 packs hyrox in north calif
remember bonwit teller on 5t ave..perfume sprayed out automatically near revolving doors at main entrance..also great arnold constable, franklin simon, and b altman stores
hydrox is alive an well in california..just bought 11 pkgs..remember bonwit teller in manhasset also a/s in brooklyn opposite martins..how about best and company and oppenheim collins..still remember arnold constable an franklin simon on 5th ave..bonwits on 5th sprayed perfume in the main entrance..all gone