Some Interesting Branding Topics, Plus DePinna

DePinna ad BrandlandUSAWe pulled some favorite branding stories from across the web. Thought it might make some good reference. And we just stuck a DePinna ad to promote our old story on prep brands that are no longer around, like DePinna, but have some residual brand value.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.


  1. just bought 11 packs hyrox in north calif

    remember bonwit teller on 5t ave..perfume sprayed out automatically near revolving doors at main entrance..also great arnold constable, franklin simon, and b altman stores

  2. hydrox is alive an well in california..just bought 11 pkgs..remember bonwit teller in manhasset also a/s in brooklyn opposite about best and company and oppenheim collins..still remember arnold constable an franklin simon on 5th ave..bonwits on 5th sprayed perfume in the main entrance..all gone

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