Finding Aria Di Palma at Maus and Hoffman

Wolff FreresPALM BEACH – Those search for defunct colognes and perfumes often have a hard time. An essay in The Wall Street Journal By André Aciman tells of his search for Aria Di Palma, a cologne his father wore at a New York store called Battaglia.

Aciman found the cologne, after a long search, at the Maus & Hoffman men’s store in Palm Beach (the store has branches in Naples, Sarasota, Fort Lauderdale and Boca Raton). Maus & Hoffman itself is an institution, founded in 1940 by William Maus, Sr. and Frank Hoffman.

If you are searching for an old perfume, read our posts on perfume:

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

1 Comment

  1. Thanks for the reminder of this great scent. Reminds me of my dad too.

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