It is the BrandVault SportsTrivia Brand Challenge. The quiz asks folks to identify the heritage name for a baseball team, and connect it to a current team. Click on the site and test your knowledge.
Most of us don’t think of teams like the Bums, Highlanders and Keystones, but they all have something to do with today’s teams.
BrandVault is a portfolio of once popular but defunct heritage corporate and product names – is now available to marketers for purchase or license from CoreBrand, a leader in brand building for large companies. BrandVault offers marketers a turnkey collection of 120 out-of-use brand names that have been revived and newly trademarked in a wide range of consumer product categories, all ready for re-launch.