The world’s first bubble gum made in Canada? Does anyone else see a problem with this? Now, we know there are various reasons for this, namely sugar tariffs in the U.S., and all sorts of other restrictions that make life difficult. But is government any less oppressive in Canada or Mexico, where other sweets are made?
We think Dubble Bubble needs to be made in the U.S. Or else the company needs to protest whatever is keeping production away from here, and position itself as a brand in exile. There is another thing that is annoying. The Fleer name needs to return and be connected to Dubble Bubble. It doesn’t seem right without Fleer. We know there is a long story to Fleer’s separation from Dubble Bubble, but both are not the same without it.
Dubble Bubble is the world’s first bubble gum brand.
A bit of history:
It was invented in 1928 by Walter E. Diemer—an accountant at Fleer Company. After his retirement, Diemer admitted that the recipe was discovered by accident. The company founder, Frank Fleer in 1906, attempted to create a chewing gum which he called Blibber Blubber.
Now we don’t want to criticize Concord Confections, the company that makes Dubble Bubble. Concord is part of Tootsie Roll Industries. Tootsie Roll has an excellent record of keeping all sorts of classic candy brands around, and list classic brands like Nik-L-Nip wax bottles, Razzles, Charleston Chew, Charms Blow Pops, Tootsie Roll Pops (who can forget the ad?), Andes, Junior Mints, Sugar Daddy, Wack-o-Wax fangs, Dots and our favorite, Crows. Tootsie actually purchased Concord in 2004 for $197 million, and they have done an excellent job with the product.
Except that it is not made in the U.S.A.
Frankly, we would like the gum to be made in America, preferably Philadelphia, and in a factory that is open for tours.
At top, a Google maps photo of the old Fleer factory in Philly, in the Olney and Germantown neighborhoods north of downtown Philadelphia. Currently it is a car wash and auto service. Certainly, they can’t bring production back here, but the setting, and image, is evocative.