There is an odd transposition an advertising, namely the change in race roles in television commercials. The change came firmly about during race riots in the wake of George Floyd, but it had been brewing for some time.
That advertisers use race as a part of their marketing has been a part of television since the beginning, and for the last half of the 20th century, since the advent of modern market research. But as the trend has gone to new levels, consumers have begun to notice. Somehow we have gone from “let’s make sure we include black consumers” to a move where blacks are now the dominant part of the economy, and not 12 percent of t he population.
To detail the trend, there is now a Twitter X.com account that follows it called White Men Are Stupid in Commercials, at x.com/StupidWhiteAds. It defines itself as a “Parody account, satire account. I show actual commercials with silly white folks. I give very little commentary.”
The posts are not all commercials; there are also clips from network TV shows. Below, a few commercials the feed has highlighted:
- T-Mobile and their “Chubby white lady” commercial:
Chubby White lady had bad internet. pic.twitter.com/N2kW7hO5gB
— White Men Are Stupid In Commercials (@StupidWhiteAds) August 19, 2024
2. National Car Rental, where the only white guy is the one cleaning the car:
“Good, but you need to have at least one White guy”
— White Men Are Stupid In Commercials (@StupidWhiteAds) August 8, 2024
“OK have him cleaning the cars” pic.twitter.com/LY4vvg57xA
3. Mentos, a commercial nicknamed “Where a dude put up a shelf once” in a role reverse of Guess Who’s Coming to Dinner.
“I put up a shelf once” pic.twitter.com/i7YRoz0Fd3
— White Men Are Stupid In Commercials (@StupidWhiteAds) August 15, 2024
if 12 precent black 69 percent white I say get white men strong role in commercial advertisement TV’s radio shows everything we created everything here in the United States and we’re getting taken over by a bunch of liberal white college educated moron. We all as white men should boycott everything I mean everything. can you stupid morons to your knees?And then don’t ever forget , we freedom bill of rights and the Constitution.It wasn’t people of color it was white men always remember that where it started. but you’ll white people guilt everybody into being shamed of what God created them is in his image of whiteness as well as black Brown, red and yellow.You people are idiots , you want to keep people divided and race is your motive to create chaos. I got a high school education, and I’m 10 times smarter than 99% of you eggheads, that went to college.I said go f yourself. My name is Dave galdean, you can come at me all you want.I don’t give a flying ?democrats are evildoers. find God. we as white should create a new world . gives part of west coast like 5 states in Southwest and 5 states in south . democrats could have the rest of the 40 states.Just leave us the f*** alone. Why we survive and thrive , you people will end up eating your own cause. You’re a bunch of f****** morons.
i am sick of your all %$##&^ ads and so is everybody else i taLK TO THEY ARE JUST TO COward to say anything so you know we buy nothing from you white hating people there are over 125 million white men in america 17 million blacks i pray they all boyoctt you i bet you would cry then must not give a shit about money cause all this ^$%# is gonna get you us white men doint got time for your hating remember this ha i am thin goodlooking and above all white
Racist much?
i didn’t know it was actually possible to post photos with the aspect ratio bent out of shape in this day and age … but i guess it is. congratulations.