A useful retail take when the world is saturated with chain and stale retail brands is for an indididual retailer to create its own aura around its encylopedic selection of a particular market segment. A new example is Cavender’s Hat Shop in Missouri.
Such is the case with Cavender’s Boot City of Tyler, Texas. They are op[ening their 150th store in Springfield, Missouri, with over 4,000 hats as well as fitting and customization.
The idea is not new; for most of American history towns have had hat stores, but they were often for women.
The idea? Your selection and control of certain retail lines, and relationship with vendors, gives your store a special oomph. The company stocks both national and regional brands and its own house names.
The store is also a destination and tourism spot; a display at the store shows the western hat shapes from the the 19th century on, and there are replica hats from figures from history including Annie Oakley, John Wayne, George Strait and Lainey Wilson. There are over 400 styles.
The company is just over 60 years old. It opened in 1965 in Pittsburg, Texas when James and Patricia “Pat” Cavender decided to open a destination for boots, jeans and hats. They grew over the years, including in 1977, when they bought out the Hyer Boot Company inventory,
It is located at 3401 E. Ridgeview St., next to Cavender’s PFI.
Brands sold include Ariat, Wrangler, Stetson, and Resistol, and its exclusive lines namely Rafter C, Rockin’ C, and JRC & Sons. Hat brands include Resistol, American Hat Co., Biggar Hats, Serratelli, Rodeo King
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