New New York Office Makes Equitable Brand Statement
NEW YORK – The insurer Equitable and parent company Equitable Holdings Inc. signed a 15-year lease at 1345 Avenue of the Americas for their corporate headquarters,... Read more.
Sealy Expands Mattress Offerings
LEXINGTON, Ky., – The plain old quilted mattress is becoming less and less of the main type of mattress. Last week, the nation’s pioneer maker of mattresses,... Read more.
Bar Keeper’s Friend, Historic Cleaner Since 1882
INDIANAPOLIS – There are many who swear by Bar Keeper’s Friend. It’s a safe type of abrasive, based on plants. Bar Keeper’s Friend is great... Read more.
Gleem Spotted on the Crest
In today’s pantheon of toothpaste brands, there is Colgate and Crest, and others. Of the popular 20th century brands, there was also Gleem, which dates to... Read more.
Local End Aisles Help Regional Food Brands
Promoting regional food manufacturers and suppliers is good business. But national retailers have been aggressive about getting rid of smaller suppliers, preferring... Read more.
Sanka Fully Embraces Its Orange Again
At one time, not too long ago, there was no such thing as “decaffeinated” coffee. You either had coffee, or Sanka. And a key part of the Sanka identity... Read more.
Decoupage Lessons from the Grooviest Paste, Mod Podge
ATLANTA – One of the happier trademarks in the U.S. is Mod Podge, the decoupage coating. Georgia entrepreneuse and interior designer Jan Wetstone, whose Buckhead... Read more.
Duncan Hines Fills Up Comstock Pies
Comstock is one of the nation’s early canned pie fillings and may be the nation’s first. The idea? Instead of cutting and cooking apples before you bake... Read more.
History of the Snap-E-Tom Tomato Cocktail and Bloody Thomas
SAN FRANCISCO – The Snap-E-Tom tomato cocktail was a product of the Pioneer Ortega company, and later Heublein, and today owned by Del Monte. Made with chile... Read more.
P&G’s Chipso Detergent, Swept Up in Tide
Even large companies abandon brands in favor of something new. Proctor & Gamble had a predecessor brand to laundry soaps like Tide, Era and Gain, the behemoth... Read more.