The Future of NBC Radio in a Comcast Universe
With GE’s pending sale of NBC Universal to Comcast, we look back at the pieces of NBC and RCA that still survive. GE purchased NBC’s parent company RCA... Read more.
California Artist (and Beverly Hillbillies Director) Richard Whorf
One of the unsung 20th century creators is Richard Whorf (1906-1966), the sometime actor who was director of the Beverly Hillbillies. Whorf was also a dancer, a... Read more.
Cory Doctorow and the Fictional Company Kodacell
Want to read what happens to the merged company Kodak and Duracell, better known as Kodacell? This Thanksgiving, go out and read Cory Doctorow’s Makers, a... Read more.
Quikrete Is the Great D.I.Y. Concrete and Sand Brand
The idea behind a brand is to turn a commodity into a special thing. And what is more commodity than concrete; concrete is cement and sand, right? Such was the genius... Read more.
Local ‘Brands’ of Holiday Inn Still Surprise
NORTH HOLLYWOOD – This week, we got a press release from the Beverly Garland Holiday Inn. It is proof that franchised chains like Holiday Inn can encourage... Read more.
Ode to the Texas Instruments Calculator
There are only a few legacy electronics companies that still operate under their own brand; great names like Sperry, Burroughs, Hallicrafters and such have been... Read more.
SNL Theory: Use Assets and Create Your Own Breakout Hit Product
Saturday Night Live and British Airways’ new LCY-JFK flight one are two different business ideas illustrating an important idea, namely adaptive reuse. Traditionally,... Read more.
Brigham’s Closes Last Boston Ice Cream Store, a Not So Wicked Move
Boston papers are reporting the sad news. Brigham’s is closing its last store in Boston. The ice cream company has been an icon of Boston since 1924, and locals... Read more.
Canada Dry, the Jamaican Ginger Ale
Here’s a word relationship that won’t be on S.A.T. tests. As Schweppes is the top brand for tonic water, Canada Dry is the top brand for ginger ale.... Read more.
INTA Trademark Awardees Named
NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards honor... Read more.