Cadillac Cool Inside; BMW Totally Cool Everywhere
IRVINE, Calif. – BMW is the coolest car brand in America. Or so says Kelley Blue Book, which has just released current winners of their 2009 Brand Image Awards.... Read more.
Diversify. Diversify. Frigidiare
A quick thought. What happened to diversified car companies. The nation misses diversified products, though they are sold by foreign companies, particularly Asian... Read more.
Gloucester’s W.J. Stokes Road House Lessons and Green Book History
Editor’s Note: Since the publication of this story, there has been increased interest in the building site, which was one of the Green Book locations. The... Read more.
Adweek: Marketing Officers Think Agencies Waste Time
A roundup of the day’s branding headlines. The most fascinating? Almost half of all chief marketing officers believe their agency is a waste of time: Almost... Read more.
Radio Aircheck Branding for Canada’s Astral Media
Montréal -Want to brand your radio network? Use an audio signature. Much like NBC’s famous G-E-C notes, the Canadian media company Astral Media has created... Read more.
Sure Westinghouse Goes Neon
A few years ago, the Westinghouse brand was almost dead, a result of the breakup of what was one of the nation’s great industrial treasures. The company, known... Read more.
Branding Headlines Today
A few headlines for March 9, 2009: Adweek: Cities are selling ad space on everything they can Adweek writes on the Economics of digital advertising. It’s expensive... Read more.
Chrysler’s Plymouth and Dodge Brands Still Hot
TULSA, Okla. – Elvis’ Plymouth might still be alive, and you can buy it. The Dan Kruse-Leake Collector Car Show & Auction will kick off their first... Read more.
Macy’s. Macy’s. Macy’s.
“A common syndrome is the case in which a purported solution is in fact the cause of the problem.” A quote from the blog Unqualified Reservations. We... Read more.
A&P Has a Fruitcake Strategy
MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating... Read more.