There are many great ads, and it is hard to characterize a best. Very often a “best” tells as much about the person as the ad. Nevertheless, there are some ad campaigns that transcend all time. Such are the Valleydale pigs ads. PETA is perhaps the only group that mightMORE HERE
A few notes of items in the news, or on my desk: The new Big G Kids Cereals ads from General Mills are great. Animated Lucky Charms leprechaun are talkin’ nutrition next to the kids. Smart stuff. I’m so cuckoo for Cocoa Puffs. And the leprechaun and Cocoa bird areMORE HERE
GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S. To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The adsMORE HERE
Need to feel better when you travel? The name synonymous with seasickness was Mothersill’s, first registered as a trademark in 1926. Made by the Mothersill Remedy Company of Montreal and New York, it was first Mothersill’s Seasick Remedy. Somehow, the brand’s marketing did not translate to the jet era, andMORE HERE
NEW YORK – Jake Holmes perhaps has had as much influence on American music as any other singer songwriter, but unless you are a devotee of early 1970s rock or advertising, you probably don’t know his name. But you certainly know his music, which includes Amtrak’s “America’s Getting Into Training”,MORE HERE
Advertisers and agencies get so obsessed with technology in advertising that we forget that there is still effective analog advertising. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so severe that there are fewer and fewer ways toMORE HERE
Two name changes-or more correctly, modifications-have received attention in the media and branding worlds recently. Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative for “The Shack,” its shorter, catchier moniker. These name shortenings are proofMORE HERE
Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get aMORE HERE
PHILADELPHIA – The ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name.MORE HERE
Clicks are not only destructive of the brand, all they do is help advertisers to beat down the price of advertising. In addition, it causes content to go for the lowest common denominator. “We are telling advertisers,” he said, “the worse content, the more you should pay.” MORE HERE