Uplifting in a difficult time In a new article from Brandweek, Managing Editor Robert Klara takes an in-depth look at the hottest new thing in marketing: the Great Depression. Companies like Allstate Insurance have been stressing assets like home, family and quality time in recent ads– themes that are moreMORE HERE
WILMINGTON – A North Carolina branding and communications agency will host its second online “Talkies” awards to honor this year’s best Super Bowl ads.This year’s event kicked off with the launch of SuperBowlTalkies.com, a website that includes video commentary and favorite ads from past games, a blog feed tracking theMORE HERE
New Poll Says That More Watch For Ads Super Bowl advertising is a big draw for viewers, with over 54 percent of U.S. adults who expect to watch Super Bowl XLIII planning to tune in as much or more for the commercials as for the game, according to a pollMORE HERE
Adweek’s Site Judges Top Commercials As if you won’t be talking about Super Bowl ads enough at work the next day, the magazine Adweek is launching an online Super Bowl micro-site with live chat, so readers can talk to industry experts about stuff like the E-Trade talking baby. It’s atMORE HERE
We were curious about Old Dutch Cleanser; it was one of the most recognizable trademarks of the early 20th century consumer product era. Old Dutch, along with Comet and Bon Ami, was one of the big brands of pumice-based kitchen cleaners; its railcars were even featured on Tyco and LionelMORE HERE
Top 10 Xmas Brand Traditions NORTH POLE – Candy companies have TOTALLY figured it out, as have TV networks and music producers. Long ago, the networks figured out that if you have a good Christmas special, you can run it each year; the more times people see it, the moreMORE HERE
Like it or not? St. LOUIS – So AB Inbev releases its new logo, just after its takeover of Anheuser-Busch. At the same time, it is preparing layoffs. These layoffs were in preparation just before Christmas. According to AP, there are to be about 1,500 of them. Apparently, some wereMORE HERE
NOTTING HILL – Those visiting the famed Portobello Road market in London ought to take time and visit the nearby Museum of Brands, Packaging and Advertising. This museum tells the story of brand names in the U.K. with a collection of half a million items, including candy, appliances, food andMORE HERE
We had a request from a BrandlandUSA reader to find Wolff Freres, A Man’s Cologne. Luckily, we had an old Esquire 35th Anniversary edition from October of 1968, and that magazine had an image of the bottle in an advertisement. But we wondered what happened to the cologne and theMORE HERE
Much of old radio has been forgotten, except for a thriving collector industry that has, with the promise of modest returns, preserved a whole segment of American culture for posterity. One of the better known sellers is the Old Time Radio Catalog. BrandlandUSA caught up with Jon Folk, owner ofMORE HERE