NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s AprilMORE HERE

Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with aMORE HERE

SAN RAMON, Calif. -Yes, we can still trust the man who wears the star. Chevron, owner of Texaco, is not letting its Texaco brand lapse, as so many other energy companies have done in mergers. (At right, a vintage Texaco pump from Glen Allen, Virginia, where it is owned byMORE HERE

An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sortMORE HERE

NEW YORK, March 24, 2009—Brandchannel, the world’s leading online exchange about branding, has announced the winners of its second annual Brandjunkie awards. The 2009 awards not only recognize the brands with the greatest impact, but also how they impact our behavior and view of the world. “The prevailing sentiment fromMORE HERE

Pepsico will bring back Tropicana’s old package after an outcry. The news was reported on the British website Brand Republic. The packaging was created by Arnell; it got early bad reviews on the trendy design website Under Consideration. Here at BrandlandUSA, not only did we not like the new design,MORE HERE

Editors’ Note: We got this great anonymous post from a graphic designer who composes ads for the Yellow Pages in response to our story “19 Ways to Maybe Save the Yellow Pages.” We thought it was very helpful in understanding the situation. It’s a sad commentary on how private capital,MORE HERE

RICHMOND – Adweek has a great Q&A with Virginia’s Governor Tim Kaine, on the 40th anniversary of the Virginia is for Lovers ad campaign. Great insights into its birth, and where the campaign is going. It’s on their site with ads posted timeline style on their Adfreak blog. Amusing thatMORE HERE