New York is, of course, a great tourist destination. But with vacancy rates going up, it needs a spurt. Recently, The Fantastiks came back. That’s quite interesting. And then a version of the old Horn & Hardart Automat returned, in the format of Bamn! It got us thinking. What areMORE HERE
Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest,MORE HERE
There’s one indisputable truth about brand naming: your name is only as good as your company, product, or service. Consumers rarely invest in something based solely on the perceived quality of its name. They invest in a product’s or brand’s reputation. Names can influence purchase decisions, but they don’t unilaterallyMORE HERE
Building your brand name used to be about running commercials. No longer. Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web. One of theMORE HERE
Whenever we talk business, my friend Tom tells me the following: “You can’t fight the macro.” He means, of course, that while you might have a good business idea, if it goes against macro trends, you better rethink it. You can’t fight it. I think of the macro when IMORE HERE
Two name changes-or more correctly, modifications-have received attention in the media and branding worlds recently. Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative for “The Shack,” its shorter, catchier moniker. These name shortenings are proofMORE HERE
On day one, the meaning of a new brand name can be found in the dictionary (assuming it’s a real word). For a fleeting moment, “Amazon” was a river, “Apple” was a fruit, and “Kindle” conjured fuel for fire. But if early, literal meanings remain over time, the managers ofMORE HERE
How place names represent brands Anyone who names things for a living will tell you a name is simultaneously the most important and least important signifier of a brand. It’s the most important because it’s the most succinct verbal expression of everything the brand stands for. It’s the least importantMORE HERE
We got a great idea today from Israel tourism. It’s called Dinner in the Sky. The idea is simple. You build a platform, make a crane, serve folks from dinner and hoist them up in the sky. It’s called Dinner in the Sky. Certainly, it isn’t as snazzy as theMORE HERE
Bob Seelert, the author of Start with the Answer: And Other Wisdom for Aspiring Leaders gives some advice to BrandlandUSA readers with an excerpt from his new book. We are glad to reprint it, as there is some good stuff there and they were gracious enough to let us haveMORE HERE