Shame on Northwest’s management for allowing its identity to be destroyed by Delta. Not only is a great bit of American history going to be lost, unnecessarily, but a large amount of shareholder value, in the Northwest identity, is going to be lost. This is not an issue of empty-but-funMORE HERE
Looking at a 1950s Pontiac logo, we learned that the Indian theme disappeared in the 1950s. Perhaps it is time to bring it back, at least on some special editions, and honor Chief Pontiac. Visit our main site www.brandlandusa.com for in depth stories.MORE HERE
If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities? This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part ofMORE HERE
A great view of a great grille. Cadillac. American icon. Like Jaguar was to British Leyland, Cadillac is to General Motors. Read our stories on the various brands of General Motors. If you don’t want to read, you should, as it appears we taxpayers are going to bail out RickMORE HERE
Yes it has, literally and figuratively. The stock is way down; there is not much good news. We found some even worse news in this week’s The New York Observer. It was in a profile of a bicycling pot messenger in New York. It seems that one of his topMORE HERE
Read our story on Barbasol, and other great bargains that are still around from an earlier, more innocent America. Top Ten Recession Grocery Brands from the Depression Era Vintage Brands from the Dollar Tree Visit our main site www.brandlandusa.com for in depth stories. Ideas? Leave a comment or email editorMORE HERE
What happens when brand families are dispersed? Would 3M keep Scotch tape, but sell off Scotchguard? Would Johnson & Johnson keep Johnson’s baby oil, but rid itself of Johnson’s No More Tears? Would United Technologies keep Carrier home heating & air, but spin off Carrier commercial division? Not likely,MORE HERE
PETERSBURG – It’s the greatest pen sign ever. It’s the Remmie Arnold Pen of Petersburg, Virginia. The company was founded by Remmie Arnold, who ran for governor of Virginia, but lost. He won at the pen game, and for a time Remmie Arnold was one of the world’s largest penMORE HERE
I was speaking at a travel writer conference in 2006, and one of the fellow speakers was talk show host Sally Jessy Raphael. One question that came up was what would be a good web strategy for a freelance writer? Her suggestion to the writer was simple. “Put it allMORE HERE
We did some archaeology work, searching up some great American personal care brands at the Dollar Tree. If you like old brands, discount stores like Dollar Tree and Dollar General are a great place to find them. A few weeks ago, recession-proof classic grocery brands were included in our recentMORE HERE