One of the great losses of an American brand was the White Tower chain, which was shut down mostly in the 1980s by its owner, Tombrock Corporation of Connecticut. Many of the original White Tower restaurants still operate as other restaurants, including a number in Richmond, Virginia. But the gloryMORE HERE

NEW YORK – Start-up media projects are a perfect place to revive dead brands. Condé Nast did this masterfully when it revived the magazine titles Vanity Fair and House & Garden, after they had let them go dormant.One of the boldest recent media brand revivals is the New York Sun,MORE HERE

BrandlandUSA reader Brian Stevens asks about the Tom Chapin children’s show Make A Wish. Says Stevens, “I wish someone could dig up some old “Make a Wish” shows with Tom Chapin. I used to love those.” Below is a clip of the show, which ran on ABC Saturday mornings inMORE HERE

It’s time for Romper Room. Again. A Chicago company, River West Brands, has re-registered the defunct brand name, according to the USPTO. If you lived at the tail end of the baby boom and into Generation X, you remember Romper Room. It was a brilliant concept, led by Baltimore schoolteacherMORE HERE

Can Wal-Mart feel? Does Disney possess self-control? Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products. The folks at Harvard say that the survey will take about 10MORE HERE

The Today Show recently featured the effort to bring back old brands, including the Hydrox cookie. The big question. Does Donny Deutsch actually wear Hai Karate? Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. WeMORE HERE

CHICAGO – The Chicago Sun-Times reports that Bonwit Teller will be coming back. It will come back as a boutique, now that revitalization company River West Brands of Chicago has bought the brand and intellectual property. Chicago-based River West Brands is a company that specializes in brand re-launches, and theMORE HERE