In all this business of branding and nostalgia, the question is whether it is relevant to today. How does one live in the present while seeking to turn back to the past? How much nostalgia is too much nostalgia? We found an answer on the blog Notes from the LilypadMORE HERE
COPIAGUE, NEW YORK – The blood pressure brand that decorates just about every medical exam room in the U.S. is the Baumanometer. The device is most often seen attached to a wall, with a small basket next to it to hold the fabric cuff that goes on patient arms. Technically,MORE HERE
What a waste! This once-great American grocery company is now a shadow of its former self. The Great Atlantic & Pacific Tea Company still lives on in the Northeast, thankfully. It’s really a group of grocery store brands, including Waldbaum’s, Food Emporium, Super Fresh, Pathmark and A&P. Yes, it’s stillMORE HERE
Since the advent of hormone free milk, new national brands of milk have been established. That’s great. And it proves there is a market for national brands. But there are some great milk brands that should have survived. Brands that would be PERFECT for marketing this new wave of milk.MORE HERE
One of the great losses of an American brand was the White Tower chain, which was shut down mostly in the 1980s by its owner, Tombrock Corporation of Connecticut. Many of the original White Tower restaurants still operate as other restaurants, including a number in Richmond, Virginia. But the gloryMORE HERE
The Children’s Museum of Manhattan is holding an exhibition on artwork from one of the great American publishing brands, the Golden Book. We all know the Golden Books for their gold leaf bindings and illustrations, and titles like The Little Red Hen. Every American family has Golden Books. Over 15MORE HERE
NEW YORK – Start-up media projects are a perfect place to revive dead brands. Condé Nast did this masterfully when it revived the magazine titles Vanity Fair and House & Garden, after they had let them go dormant.One of the boldest recent media brand revivals is the New York Sun,MORE HERE
BrandlandUSA reader Brian Stevens asks about the Tom Chapin children’s show Make A Wish. Says Stevens, “I wish someone could dig up some old “Make a Wish” shows with Tom Chapin. I used to love those.” Below is a clip of the show, which ran on ABC Saturday mornings inMORE HERE
Part of what makes a brand authentic is where it is made, what company makes it and what other things the company does. Budweiser is one of those brands. Not only is Budweiser about beer, it is about American culture. It is about family time. It is about conservation andMORE HERE
It’s time for Romper Room. Again. A Chicago company, River West Brands, has re-registered the defunct brand name, according to the USPTO. If you lived at the tail end of the baby boom and into Generation X, you remember Romper Room. It was a brilliant concept, led by Baltimore schoolteacherMORE HERE